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Hodge & Kittrell Sotheby's International Realty Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 31
Gender: Male
Occupation: Registered Nurse
Education: Bachelor's Degree, Nursing
Age: 26
Gender: Female
Occupation: High School Teacher
Education: Master's Degree, Education
Emily Chen
Goals
- To purchase a starter home in a vibrant Raleigh neighborhood that aligns with her budget and future growth plans
- To successfully navigate the complex real estate market with minimal stress and expert guidance
- To make a sound financial investment that appreciates over time, providing long-term security.
Pain Points
- Difficulty understanding the true value of properties and market trends
- Overwhelming paperwork and legal jargon associated with home buying
- Fear of making a significant financial mistake in a competitive market
Hodge & Kittrell Sotheby's International Realty Geographic Distribution
Primarily serves the US (98.5%), especially North Carolina's Triangle area. A small but notable international client base exists, mainly from Canada, seeking cross-border property transactions.
Top Countries
United States
Canada
United Kingdom
Germany
China
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have medium to high incomes (85%) and often reside in 2-4 person households, indicating families and established professionals.
Employment Status
Income Distribution
Education Level
Hodge & Kittrell Sotheby's International Realty Behavior Analysis
Behavior Profile
Device Breakdown
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