Top Marketing Strategies for Hi-Wire Brewing

Hi-Wire Brewing User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Discovering new and unique craft beers to expand her palate and share with friends
• Attending local events and festivals to enjoy live music, food, and socialize with friends
• Finding sustainable and ethically-sourced products, including craft beer, that align with her values.

Frustrations

• Feeling overwhelmed by the number of craft beer options and struggling to choose
• Limited availability of unique or seasonal beers at local bars or stores
• Difficulty finding information about the sustainability practices of craft breweries.

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Relaxing after work with a flavorful and high-quality craft beer
• Exploring different beer styles and expanding his knowledge of craft brewing
• Finding a welcoming and social atmosphere to enjoy craft beer with friends or colleagues.

Frustrations

• Lack of time to visit multiple breweries or attend beer-related events
• Difficulty finding detailed information about beer profiles and tasting notes
• Inconsistent quality or availability of craft beer at local bars or restaurants.

Name:

Sarah Miller

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Arts and Design

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Finding visually appealing and Instagrammable breweries and taprooms to visit with friends
• Enjoying craft beers that are flavorful and refreshing, particularly sours and lighter styles
• Supporting local businesses and the craft beer community.

Frustrations

• Overcrowded or noisy taprooms that make it difficult to relax and socialize
• Limited options for non-beer drinkers or those with dietary restrictions
• Lack of information about upcoming events or special releases at local breweries.

Hi-Wire Brewing Geographic and Demographic Insights

Geographic Insights: Hi-Wire Brewing's primary market is the United States, with a significant 90% user base. Canada follows with 5%, indicating a potential for international expansion.

Demographic Insights: Hi-Wire Brewing's target audience is primarily millennials aged 25-34, with a slightly higher male preference (55%).

Hi-Wire Brewing Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households of 2, with a majority falling under the medium income bracket, indicating disposable income for craft beer.

Educational and Employment Insights: Hi-Wire Brewing attracts a predominantly employed target group, with a majority holding university or college degrees, demonstrating an affinity for premium brands.

Hi-Wire Brewing Behavioral Insights

Interest-Based Insights: The target audience enjoys Craft Beer, Music, Local Events, Outdoor Activities, Food Festivals, Travel, and Sustainability.

Technology and Social Media Usage: The target audience primarily uses Instagram, Facebook, and YouTube and accesses these platforms on their mobile devices (Android and iOS).

Hi-Wire Brewing Top Competitors