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Hi-Wire Brewing targets a broad audience of craft beer drinkers, from casual consumers to enthusiasts. They appeal to those seeking unique and flavorful beers, including IPAs, lagers, sours, and seasonal specialties. They also target individuals and groups looking for a fun and social atmosphere, offering events, live music, and games at their taproom locations.
Hi-Wire Brewing's primary market is the United States, with a significant 90% user base. Canada follows with 5%, indicating a potential for international expansion.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience primarily consists of households of 2, with a majority falling under the medium income bracket, indicating disposable income for craft beer.
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