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Hi-Wire Brewing Target Audience

Hi-Wire Brewing targets a broad audience of craft beer drinkers, from casual consumers to enthusiasts. They appeal to those seeking unique and flavorful beers, including IPAs, lagers, sours, and seasonal specialties. They also target individuals and groups looking for a fun and social atmosphere, offering events, live music, and games at their taproom locations.

User Segments

Hi-Wire Brewing Geographic Distribution

Hi-Wire Brewing's primary market is the United States, with a significant 90% user base. Canada follows with 5%, indicating a potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience primarily consists of households of 2, with a majority falling under the medium income bracket, indicating disposable income for craft beer.

Employment Status

Income Distribution

Education Level

Hi-Wire Brewing Behavior Analysis

Behavior Profile

Device Breakdown

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