Heaven Hill Distillery Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Financial Officer

Education: Master's Degree, Finance

Age: 39

Gender: Male

Occupation: Senior Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 55

Gender: Female

Occupation: Hospital Administrator

Education: Professional Degree, Medicine

Evelyn Reed

Evelyn Reed

Age: 48
Gender: Female
Occupation: Chief Financial Officer
Education: Master's Degree, Finance
Industry: Finance
Channels: LinkedInYouTubeInstagram

Goals

  • Build a world-class collection of rare and investment-grade whiskeys
  • Network with other high-net-worth collectors and industry experts
  • Identify emerging trends and undervalued assets in the luxury spirits market.

Pain Points

  • Lack of transparency and authenticity in secondary whiskey markets
  • Limited access to highly sought-after and limited-edition releases
  • Difficulty in verifying the provenance and storage conditions of high-value bottles.

Heaven Hill Distillery Geographic Distribution

The US is the primary market, especially Kentucky. International reach is present but less dominant, with key markets in Europe, Canada, and Australia.

Top Countries

United States flag

United States

75%
United Kingdom flag

United Kingdom

6.5%
Germany flag

Germany

4%
Canada flag

Canada

3%
Australia flag

Australia

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Consumers tend to be in 2-4 person households, primarily with medium to high income levels, reflecting premium product affordability.

Employment Status

Income Distribution

Education Level

Heaven Hill Distillery Behavior Analysis

Behavior Profile

Whiskey Enthusiasts
Collectors
Casual Drinkers
Newcomers
Experts
Appreciates Nuances
Seeks Premium/Rare
Values Education
Experiential Buyer
Exclusive Access
Community Engagement
Authenticity
Heritage
Craft of Distilling
Bourbon Trail Interest
Loyal Customers
Brand Advocates
Online Store Shopper
Newsletter Subscriber
Social Media Engagement

Device Breakdown

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