Healthline's target audience is broad but specifically caters to adults of all ages, across various demographic and socioeconomic backgrounds, who are interested in health and wellness. This includes individuals who are experiencing health issues (chronic or acute), those actively pursuing a healthier lifestyle, pregnant individuals and new parents, people dealing with mental health challenges, and those seeking information about specific diseases, treatments, or medications. The audience is global, given the accessibility of online content, though the primary focus appears to be on English-speaking populations, particularly in North America. They are typically internet users who are comfortable searching for information online and engaging with digital content. The target audience values accessibility, clarity, and authority in health information, making Healthline an appealing destination for a wide range of health-related queries.