Hawks EM's target audience encompasses businesses and organizations that possess significant physical assets and critical infrastructure, for whom asset uptime, operational efficiency, and maintenance cost reduction are crucial. This includes industries such as manufacturing (e.g., factories with complex machinery), energy and utilities (e.g., power plants, distribution networks), commercial real estate (e.g., large office buildings, shopping centers), healthcare (e.g., hospitals with specialized equipment), transportation (e.g., fleet management, railway infrastructure), and government/public services (e.g., municipal facilities, water treatment plants). The key characteristic of these organizations is their reliance on a diverse range of assets that require regular monitoring, maintenance, and optimization to ensure continuous operation and productivity. They are typically mid-to-large enterprises looking to modernize their asset management strategies, leveraging advanced technologies like IoT, AI, and cloud computing to shift from reactive to proactive and predictive maintenance models. Decision-makers within these organizations would be operations executives, facilities managers, maintenance directors, and IT leads responsible for digital transformation initiatives related to asset management.