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Harvard University Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 16

Gender: Male

Occupation: High School Student

Education: High School

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Amelia Chen

Amelia Chen

Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Gain admission to a top-tier university like Harvard to pursue her academic passions and secure a strong foundation for her future career
  • Excel in her academic studies and extracurricular activities to build a competitive application profile
  • Explore different fields of study and career paths to make informed decisions about her higher education.

Pain Points

  • Managing the pressure of academic rigor and extracurricular commitments while maintaining a healthy work-life balance
  • Navigating the complex and competitive university application process, including essays, standardized tests, and recommendations
  • Feeling overwhelmed by the sheer volume of information available about different universities and programs.

Harvard University Geographic Distribution

Primarily US-centric, Harvard attracts a strong international student and research base, with notable presence from China, India, Canada, and the UK.

Top Countries

United States flag

United States

60%
China flag

China

8%
India flag

India

5%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to have higher incomes, with a significant portion from mid-sized households, reflecting a mix of students and professionals.

Employment Status

Income Distribution

Education Level

Harvard University Behavior Analysis

Behavior Profile

Intellectual Curiosity
Career Advancement
Research
Networking
Lifelong Learning
Academic Excellence
Skill Development
Prestige
Online Learning
Cultural Enrichment
Global Affairs
Community Engagement
Innovation
Social Media Engagement
Library Usage
Museum Visits
Athletics
Alumni Engagement

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