Top Marketing Strategies for Harvard University

Harvard University User Persona

Name:

Emily Carter

Age :

18

Gender :

Female

Occupation :

High School Senior

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Secure admission into Harvard's undergraduate program with a scholarship to pursue her passion for biomedical engineering
• Engage in cutting-edge research opportunities at Harvard's renowned laboratories and contribute to advancements in healthcare
• Build a strong network with like-minded individuals and future leaders in STEM fields

Frustrations

• Balancing demanding academics with extracurricular activities and college applications
• Finding reliable information about financial aid and scholarship opportunities
• Standing out from the highly competitive pool of applicants to gain admission into Harvard

Name:

David Chen

Age :

24

Gender :

Male

Occupation :

Data Scientist

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Transition into a leadership role within the tech industry by acquiring advanced business management skills
• Expand his professional network by connecting with industry leaders and experts in his field
• Gain valuable insights into the latest trends and advancements in data science and artificial intelligence

Frustrations

• Managing a demanding work schedule while pursuing further education
• Finding a suitable executive education program that aligns with his career goals and time constraints
• Staying ahead of the rapidly evolving technological landscape and acquiring in-demand skills

Name:

Maria Rodriguez

Age :

35

Gender :

Female

Occupation :

Nonprofit Manager

Industry :

Nonprofit

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

• Enhance her leadership and management skills to advance her career in the nonprofit sector and create a larger social impact
• Gain a deeper understanding of social entrepreneurship and innovative approaches to addressing global challenges
• Connect with like-minded individuals and potential funders to expand the reach and impact of her organization

Frustrations

• Finding flexible and affordable professional development programs that cater to working professionals
• Balancing her demanding job responsibilities with her personal commitments
• Securing funding and resources to support the growth and sustainability of her nonprofit organization

Harvard University Geographic and Demographic Insights

Geographic Insights: Harvard University attracts a significant student population from the US (60%), followed by China (15%) and India (5%).

Demographic Insights: Harvard appeals to a diverse age group, with a slight majority being female. Notably, there's a substantial portion of older demographics engaged in lifelong learning.

Harvard University Socio-economic Profile

Household and Income Insights: Harvard attracts individuals from various socioeconomic backgrounds, with a notable representation across different household sizes and a concentration in the middle-income bracket.

Educational and Employment Insights: The majority of Harvard's target audience are students, reflecting its primary focus on education. A significant portion are pursuing or have completed university/college degrees.

Harvard University Behavioral Insights

Interest-Based Insights: Harvard's audience shows diverse interests spanning technology, science, global affairs, arts, culture, travel, career development, and social impact.

Technology and Social Media Usage: Harvard's audience is digitally savvy, using a mix of platforms. LinkedIn, YouTube, and Facebook are popular, reflecting their professional and academic interests.

Harvard University Top Competitors