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Executive Summary
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Industries
Major Markets
United States
Nigeria
GhanaHampton University Top Products
Brand Positioning
Customer Sentiments
Hampton University Key Value Propositions
Hampton University SWOT Analysis
Strengths
Strong alumni network and brand reputation, particularly among the African American community.
Rich history and legacy as a top HBCU.
Focus on career development and providing students with practical skills.
Weaknesses
Limited financial resources compared to larger, predominantly white institutions.
Geographic location may limit access to certain industries for career opportunities.
Dependence on tuition revenue.
Opportunities
Expand online program offerings to reach a wider audience.
Develop partnerships with corporations for internships and job placement.
Leverage its HBCU status to attract more diverse faculty and students.
Threats
Increasing competition from other universities, both HBCUs and non-HBCUs.
Declining college enrollment trends, particularly among African American males.
Potential economic downturns impacting student enrollment and donations.
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Market Growth Stage
Pace of Market Growth
Hampton University Target Audience
Geographic Insights
Hampton University's primary market is the United States, with a significant user base from the African American community. There is also a small international presence, primarily from African countries.
Top Countries
United States
95% market share
Nigeria
2% market share
Ghana
0.8% market share
South Africa
0.7% market share
Kenya
0.5% market share
Hampton University Audience Segments
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Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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