Top Marketing Strategies for Hampton University

Hampton University User Persona

Name:

James

Age :

18

Gender :

Male

Occupation :

High School Senior

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• To get accepted into Hampton University with a good scholarship
• To study computer science and pursue a career in software development
• To be part of the vibrant campus life and join the basketball team

Frustrations

• Finding the time to balance demanding academics with extracurricular activities
• Securing enough financial aid to afford tuition and living expenses
• The pressure of standardized tests and college application process

Name:

Aaliyah

Age :

21

Gender :

Female

Occupation :

Undergraduate Student

Industry :

Business Administration

Education :

Pursuing Bachelor's Degree

Preferred platforms

GOALS

• To graduate with honors and secure a competitive internship
• To network with professionals and explore career opportunities in entrepreneurship
• To become more involved in student organizations and make a positive impact

Frustrations

• Balancing coursework, part-time jobs, and extracurricular activities effectively
• Lack of guidance and mentorship in navigating career choices and internship search
• Feeling overwhelmed by the pressure to succeed and build a strong resume

Name:

Marcus

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

• To transition his career into higher education administration
• To leverage his experience to contribute to Hampton's marketing and outreach efforts
• To be a mentor and role model for underprivileged students pursuing business degrees

Frustrations

• Finding relevant job openings and navigating the hiring process in higher education
• Lack of connections and network within the academic community
• Balancing family responsibilities with the demands of a potential career change

Hampton University Geographic and Demographic Insights

Geographic Insights: Hampton University's primary market is the United States, with a significant user base from the African American community. There is also a small international presence, primarily from African countries.

Demographic Insights: Hampton University's target audience is primarily female (65%) and aged 18-24 (65%), reflecting typical demographics of college students. There's a smaller but significant audience in the 25-34 age range, potentially graduate students or young professionals.

Hampton University Socio-economic Profile

Household and Income Insights: The target audience comprises diverse households, with a majority (70%) being 2-4 person households. The income distribution suggests a mix of low to medium income levels, typical for students and families seeking financial aid.

Educational and Employment Insights: As expected from a university, a significant majority (75%) of the target users are currently enrolled in university or college, with the largest group being students (73%).

Hampton University Behavioral Insights

Interest-Based Insights: Hampton University attracts individuals interested in education, college sports, career development, and African American history, reflecting its HBCU status and academic offerings.

Technology and Social Media Usage: Hampton's target audience is active on social media, particularly Instagram and YouTube, and shows a preference for mobile devices. They also utilize Facebook and LinkedIn.

Hampton University Top Competitors