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Hampton University's primary market is the United States, with a significant user base from the African American community. There is also a small international presence, primarily from African countries.
United States
Nigeria
Ghana
South Africa
Kenya
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience comprises diverse households, with a majority (70%) being 2-4 person households. The income distribution suggests a mix of low to medium income levels, typical for students and families seeking financial aid.
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