Find stats on top websites
Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Instructables
Thingiverse
Arduino Project Hub
Top Marketing Channels
Instructables
- Content Marketing
- Examples: DIY project tutorials, 'How-To' guides, step-by-step instructions with photos/videos
- Campaigns: Project of the Week, Seasonal DIY Challenges, Editor's Picks Series
- Social Media Marketing
- Examples: Facebook, Instagram, Pinterest
- Campaigns: #InstructablesProjects, 'Make it with Instructables' Contests, Holiday Craft Campaigns
- Email Marketing
- Examples: Weekly newsletter, project inspiration emails, featured creator updates
- Campaigns: New Project Alert, Editor's Favorites Digest, 'Learn a New Skill' Series
Top Sales Channels
- Affiliate Marketing
- Links to tools, components, and materials on Amazon, eBay, Adafruit
- Project Shopping Lists, Recommended Tools for Makers, Partner Product Features
- Premium Memberships
- Ad-free browsing, offline access, advanced features for creators
- Pro Membership Discount, Unlock All Features Promotion, Annual Subscriber Bonus
- Brand Partnerships
- Sponsored content from hardware manufacturers, DIY brands, tech companies
- Sponsored Build Series, Brand Challenge Contests, Product Integration Tutorials
Hackaday.io SWOT Analysis
Strengths
Vast repository of diverse DIY projects
strong community engagement
well-structured step-by-step guides
broad appeal beyond electronics.
Weaknesses
Can be overwhelming for highly technical or niche hardware projects
potential for outdated instructions
less focus on collaborative hardware development compared to Hackaday.io.
Opportunities
Expand into more advanced hardware topics
partner with educational institutions for STEM programs
monetize premium content more aggressively.
Threats
Competition from specialized hardware platforms
decline in general DIY interest
maintaining content quality across diverse topics.
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