Top Marketing Strategies for FreshCredit

FreshCredit User Persona

Name:

Olga Petrova

Age :

32

Gender :

Female

Occupation :

Owner

Industry :

Fashion Retail

Education :

Bachelor's Degree, Economics

Preferred platforms

GOALS

• Increase sales by offering customers flexible payment options through POS financing
• Streamline the loan application process to minimize customer waiting time and improve their shopping experience
• Reduce paperwork and administrative burden by adopting a fully digital loan management system.

Frustrations

• Dealing with lengthy loan approval processes from traditional banks
• Facing customer frustration due to limited financing options
• Managing paper-based loan applications and agreements inefficiently.

Name:

Dmitri Sokolov

Age :

45

Gender :

Male

Occupation :

CEO

Industry :

Electronics Retail

Education :

MBA

Preferred platforms

GOALS

• Partner with a reliable POS financing provider to offer competitive loan options to customers
• Improve cash flow by enabling quicker sales conversions and reducing reliance on in-house financing
• Gain a competitive edge in the market by providing a seamless and attractive financing experience.

Frustrations

• High commission fees charged by existing POS financing providers
• Lack of transparency and control over the loan application process
• Difficulty integrating with existing POS and inventory management systems.

Name:

Irina Volkova

Age :

28

Gender :

Female

Occupation :

Shop Manager

Industry :

Cosmetics Retail

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Increase average transaction value by encouraging customers to make larger purchases through financing
• Attract new customer segments, especially younger demographics, by offering convenient payment plans
• Simplify daily operations and reduce administrative tasks related to loan applications and approvals.

Frustrations

• Dealing with complex loan application forms and procedures
• Lack of digital tools to efficiently manage customer loan information
• Difficulty tracking loan applications and sales performance due to fragmented systems.

FreshCredit Geographic and Demographic Insights

Geographic Insights: FreshCredit's primary market is Russia, capturing a significant 90% share. The remaining 10% is distributed among neighboring countries like Kazakhstan, Belarus, Ukraine, and Kyrgyzstan.

Demographic Insights: FreshCredit's target audience consists slightly more of males (55%) than females (45%). The platform appeals most to users aged 25-34 (35%), followed by 35-44 (25%).

FreshCredit Socio-economic Profile

Household and Income Insights: FreshCredit's target users typically belong to households of 2 (32%) or 3-4 individuals (35%) with a majority (60%) falling under the medium income bracket.

Educational and Employment Insights: FreshCredit's user base primarily consists of individuals with University or College level education (60%) who are employed full-time (40%) or are business owners (30%).

FreshCredit Behavioral Insights

Interest-Based Insights: Target users show interest in retail technology, e-commerce trends, digital marketing, Russian business news, supply chain, CRM, and fintech innovations.

Technology and Social Media Usage: Users prefer YouTube (72.1%) followed by Instagram and Facebook. Desktop usage is at 42.8%, indicating a preference for online platforms.

FreshCredit Top Competitors