Find stats on top websites
Major Markets
Germany
Austria
SwitzerlandSelect a competitor
Coaching.de
Deutsche Gesellschaft für Coaching e.V.
Business Coaching Magazin
Top Marketing Channels
Coaching.de
- Online Directory Listings
- Examples: Coach profiles, Service offerings, Client testimonials
- Campaigns: Featured Coach Spotlights, Category-specific Promotions, New Coach Onboarding Campaigns
- Content Marketing
- Examples: Blog posts on coaching topics, Expert articles, Case studies
- Campaigns: Coaching Trends 2024 Series, Success Stories of Certified Coaches, Building Your Coaching Business Guide
- Social Media Marketing
- Examples: Facebook group for coaches, LinkedIn thought leadership, Instagram success stories
- Campaigns: Weekly Coaching Tips, Live Q&A with Master Coaches, Member Showcase Fridays
Top Sales Channels
- Direct Referrals
- Client-to-coach matchmaking, Referral network among coaches, Partner collaborations
- Referral Bonus Program, Partnership Introductory Offers, Network Expansion Initiative
- Online Lead Generation Forms
- Request a coach consultation, Join the coaching network, Download coaching resources
- Free Consultation Offer, Limited-Time Membership Discount, Exclusive Content Access Campaign
- Webinar/Event Sales
- Online workshops for prospective clients, Virtual coaching conferences, Q&A sessions with coaches
- Mastering Your Career Webinar Series, Annual Coaching Summit Early Bird, Ask a Coach Live Event
GWM Coaching SWOT Analysis
Strengths
Extensive coach directory
Established brand recognition in German-speaking coaching market
Diverse range of coaching specializations
Weaknesses
Potential for low barrier to entry for coaches (quality control challenges)
Reliance on search engine visibility for new leads
High volume of coaches might lead to client overwhelm
Opportunities
Expand into new niche coaching areas (e.g.
AI coaching
sustainability coaching)
Develop advanced lead matching algorithms
Offer premium verification services for coaches
Threats
New directory platforms emerging
Coaches opting for direct marketing bypassing directories
Economic downturns reducing demand for coaching services
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