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Coaching.de

Deutsche Gesellschaft für Coaching e.V.

Business Coaching Magazin

Top Marketing Channels

Coaching.de

  • Online Directory Listings
  • Examples: Coach profiles, Service offerings, Client testimonials
  • Campaigns: Featured Coach Spotlights, Category-specific Promotions, New Coach Onboarding Campaigns
  • Content Marketing
  • Examples: Blog posts on coaching topics, Expert articles, Case studies
  • Campaigns: Coaching Trends 2024 Series, Success Stories of Certified Coaches, Building Your Coaching Business Guide
  • Social Media Marketing
  • Examples: Facebook group for coaches, LinkedIn thought leadership, Instagram success stories
  • Campaigns: Weekly Coaching Tips, Live Q&A with Master Coaches, Member Showcase Fridays

Top Sales Channels

  • Direct Referrals
  • Client-to-coach matchmaking, Referral network among coaches, Partner collaborations
  • Referral Bonus Program, Partnership Introductory Offers, Network Expansion Initiative
  • Online Lead Generation Forms
  • Request a coach consultation, Join the coaching network, Download coaching resources
  • Free Consultation Offer, Limited-Time Membership Discount, Exclusive Content Access Campaign
  • Webinar/Event Sales
  • Online workshops for prospective clients, Virtual coaching conferences, Q&A sessions with coaches
  • Mastering Your Career Webinar Series, Annual Coaching Summit Early Bird, Ask a Coach Live Event

GWM Coaching SWOT Analysis

Strengths

Extensive coach directory

Established brand recognition in German-speaking coaching market

Diverse range of coaching specializations

Weaknesses

Potential for low barrier to entry for coaches (quality control challenges)

Reliance on search engine visibility for new leads

High volume of coaches might lead to client overwhelm

Opportunities

Expand into new niche coaching areas (e.g.

AI coaching

sustainability coaching)

Develop advanced lead matching algorithms

Offer premium verification services for coaches

Threats

New directory platforms emerging

Coaches opting for direct marketing bypassing directories

Economic downturns reducing demand for coaching services

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