GWM Coaching : Market and Competitor Analysis

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GWM Coaching, based in Gröbenzell bei München, Germany, offers personal and business coaching services. Led by Georg-Wilhelm Moeller, a certified coach with extensive experience in hotel management, the business provides services like business coaching, leadership seminars, hypnosis coaching, succession planning, and cynophobia coaching.

Company : GWM Coaching

Industry : Personal CoachingBusiness CoachingLeadership Development

Major Markets

Germany

Austria

Switzerland

Key Competitors

Dr. Susanne Klein Coaching

Mindworks München

Perspektivenwechsel Coaching München

GWM Coaching Key Value propositions

Personalized Coaching

Leadership Training

Hypnosis Coaching

Cynophobia Coaching

GWM Coaching Latest news

Gabriella Weiser Mclaughlin - GWM Coaching & Consulting | LinkedIn

As a strategic, intuitive marketer, brand builder and mentor, I am thrilled by the work… · Experience: GWM Coaching & Consulting · Location: New York · 500+ ...

Mollie Mulheran - Director & Head Coach - GWM Coaching | LinkedIn

First Class Durham University History Graduate · Experience: GWM Coaching · Education: Durham University · Location: Whitby · 216 connections on LinkedIn.

Georg-W. Moeller – Trainer für Führungskräfte und Unternehmer ...

gwm-coaching.de - Business Coaching. Nov. 2008 –Heute 15 Jahre 6 Monate ... Interncontinental Hotels, Frankfurt, Paris, Genf, London, New York Grafik ...

Untitled

FOCUS ist ein Magazin der BURDA NEWS GROUP. Stellvertretende Chefredakteure: Markus ... [email protected], Internet: www.medialine.de. Urlaubsnachsendung ...

GWM Coaching SWOT Analysis

Strengths

Experienced and certified coachSpecialized cynophobia coachingFocus on solution-oriented approach

Weaknesses

Limited online presenceGeographic focus might limit reachReliance on word-of-mouth marketing

Opportunities

Expand online presence and digital marketingDevelop group coaching programsOffer workshops and webinars on specific topics

Threats

Competition from other established coachesEconomic downturn impacting coaching demandChanging client preferences and trends

Top Marketing Strategies for GWM Coaching

Targeted Local Marketing & Networking

Focus on marketing efforts in Munich and surrounding areas, utilizing local events, partnerships with relevant businesses, and online platforms frequented by the target audience. This will increase brand visibility and attract potential clients in the specific geographic region where GWM Coaching operates.

Content Marketing & Thought Leadership

Develop valuable content related to career transitions, leadership, and cynophobia. Publish blog posts, articles, and videos showcasing GWM's expertise and building trust with potential clients. This will position GWM Coaching as a thought leader in the coaching space and attract a qualified audience.

Leverage Online Platforms & Social Media

Utilize platforms like LinkedIn, Facebook, and Instagram to engage with potential clients and showcase GWM's coaching services. This will expand the business's online presence and reach a wider audience interested in personal and professional development.

Apply these strategies to your business with just one-click at Waxwing.ai

GWM Coaching User Persona

Name:

Thomas Schmidt

Age :

38

Gender :

Male

Occupation :

Project Manager

Industry :

Information Technology

Education :

Master of Science, Engineering

Preferred platforms

GOALS

Advance to a leadership position within his company by acquiring strategic decision-making and team management skills
Improve his work-life balance to dedicate more time to personal interests and family without compromising career goals
Enhance his public speaking abilities to confidently deliver presentations and lead team meetings

Frustrations

Feeling stuck in his current role with limited growth opportunities despite consistent performance
Struggling to delegate tasks effectively, leading to overwork and reduced efficiency
Experiencing anxiety and stress when presenting ideas in front of large groups, hindering his ability to showcase his true potential

Name:

Lena Wagner

Age :

29

Gender :

Female

Occupation :

Marketing Specialist

Industry :

E-Commerce

Education :

Bachelor of Arts, Marketing

Preferred platforms

GOALS

Transition into a more creative marketing role that allows her to utilize her design skills and innovative ideas
Develop a stronger online presence and personal brand to open up freelancing or consulting opportunities
Improve her negotiation and communication skills to confidently advocate for her ideas and achieve better project outcomes

Frustrations

Feeling unchallenged and unfulfilled in her current role due to repetitive tasks and limited creative freedom
Facing difficulty in effectively communicating her creative vision to colleagues and clients, leading to misunderstandings and revisions
Experiencing imposter syndrome and self-doubt when pitching new ideas or pursuing career advancements

Name:

Michael Bauer

Age :

52

Gender :

Male

Occupation :

Senior Executive

Industry :

Finance

Education :

MBA, Business Administration

Preferred platforms

GOALS

Successfully transition into a fulfilling retirement by identifying new passions and developing a plan for the next chapter of his life
Improve his leadership legacy by mentoring and coaching younger professionals within his company
Enhance his understanding of digital transformation and its impact on the finance industry to remain relevant and adaptable

Frustrations

Feeling uncertain and anxious about the prospect of retirement, lacking a clear vision for his future purpose and passions
Struggling to balance his demanding work schedule with his personal life, leading to strained relationships and missed opportunities for connection
Feeling overwhelmed by the rapid pace of technological advancements and concerned about becoming obsolete in the evolving business landscape

GWM Coaching Geographic and Demographic Insights

Geographic Insights: GWM Coaching's primary market is Germany, with a strong focus on the Munich area. Neighboring German-speaking countries like Austria and Switzerland represent secondary markets.

Top Countries

Germany
90%
Austria
5%
Switzerland
2%
United States
1.5%
United Kingdom
1.5%

Demographic Insights: GWM Coaching's target audience consists slightly more of males than females, mainly from 25 to 54 years old, reflecting the demographics of professionals seeking coaching.

Age Distribution

Gender Distribution

GWM Coaching Socio-economic Profile

Household and Income Insights: The target audience mostly falls in the medium income bracket, with a considerable portion in the high income level, reflecting the financial capacity for coaching services.

Educational and Employment Insights: Most target users are employed full-time or are business owners with University or College level education, indicative of a professional clientele seeking growth.

Households Size

Income Distribution

Education Level

Employment Status

GWM Coaching Behavioral Insights

Interest-Based Insights: Target users show strong interest in personal and professional development, leadership, psychology, and business, aligning with coaching services offered.

Technology and Social Media Usage: Users primarily utilize LinkedIn, YouTube and Facebook, suggesting preference for professional networking and video content. Desktop usage dominates.

Interests

Personal DevelopmentLeadership TrainingPsychologyMindfulnessBusiness NewsCareer AdvancementMunich Events

Device Breakdown

Social Media Usage

GWM Coaching Top Competitors

Competitor	Estimated market share	Top domains
Dr. Susanne Klein Coaching	25.5%	Personal Coaching, Life Coaching, Stress Management
Mindworks München	30.2%	Business Coaching, Team Development, Mindfulness
Perspektivenwechsel Coaching München	24.3%	Career Coaching, Leadership Development, Conflict Management

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