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Guard Dog Security Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student (Full-time)
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Part-Time Retail Associate
Education: Bachelor's Degree (in progress)
Age: 18
Gender: Female
Occupation: Student (Part-time)
Education: High School
The Prudent Scholar
Goals
- To ensure personal safety while commuting to and from campus, especially during evening hours
- To have peace of mind for her parents regarding her safety away from home
- To carry effective yet discreet self-defense tools that are easy to use.
Pain Points
- Worrying about walking alone on campus at night
- Finding affordable safety devices that are also reliable and not bulky
- Balancing academic responsibilities with personal well-being without constant anxiety.
Guard Dog Security Geographic Distribution
Primarily US-focused, Guard Dog Security has a strong presence in North America, with emerging markets in the UK, Australia, and Germany, indicating potential for international growth.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience is largely medium-income households of 3-4 people, indicating families and couples prioritizing security and self-defense.
Employment Status
Income Distribution
Education Level
Guard Dog Security Behavior Analysis
Behavior Profile
Device Breakdown
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