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Industry Landscape
The personal safety and security products industry is experiencing steady growth, driven by increasing consumer awareness of safety threats and a desire for peace of mind. Innovation in smart home security and discreet personal defense tools is expanding the market. The industry is characterized by a blend of traditional physical deterrents and advanced technological solutions, catering to diverse consumer needs.
Total Assets Under Management (AUM)
Market Size of Personal Safety and Security Products in United States
~USD 12.5 billion
(8.5% CAGR)
- Increasing demand for smart home security devices.
- Growing awareness of personal safety among individuals.
- Rise in adoption of self-defense products due to perceived risks.
Total Addressable Market
12.5 billion USD