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GRIN Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Influencer Marketing Manager
Education: Master's Degree
Age: 32
Gender: Male
Occupation: Senior Influencer Marketing Manager
Education: Bachelor's Degree
Age: 26
Gender: Female
Occupation: Social Media Marketing Specialist
Education: Bachelor's Degree
Emily Chen
Goals
- To scale influencer campaigns efficiently while maintaining authenticity
- To accurately measure and prove the ROI of creator marketing efforts
- To build and nurture long-term, high-quality relationships with content creators.
Pain Points
- Managing countless spreadsheets and disparate tools for creator outreach and tracking
- Difficulty in quickly identifying and vetting truly brand-aligned creators
- Inconsistent content quality and delivery from creators, requiring extensive manual oversight.
GRIN Geographic Distribution
Predominantly strong in the US and Australia, with growing presence in Canada, UK, and Germany, indicating a focus on English-speaking markets and major economies.
Top Countries
United States
Australia
Canada
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are professionals, often in 2-4 person households, with medium to high income, aligning with professional marketing roles.
Employment Status
Income Distribution
Education Level
GRIN Behavior Analysis
Behavior Profile
Device Breakdown
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