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Greenville Federal Credit Union Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 19

Gender: Male

Occupation: College Student (Part-Time)

Education: Associate Degree

Age: 22

Gender: Female

Occupation: Retail Associate (Part-Time)

Education: Associate Degree

Maya Rodriguez

Maya Rodriguez

Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • Save enough money from her part-time job to buy a used car for commuting to college
  • Understand basic financial concepts to manage her money effectively
  • Qualify for a student loan with favorable terms to pursue higher education without excessive debt.

Pain Points

  • Difficulty understanding complex financial jargon and terms used by banks
  • Limited access to financial services due to age restrictions or lack of credit history
  • Balancing part-time work, school, and social life leaves little time for detailed financial planning.

Greenville Federal Credit Union Geographic Distribution

Greenville Federal Credit Union primarily serves Greenville County, SC, and surrounding upstate regions, with minimal international presence.

Top Countries

United States flag

United States

99.9%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The credit union serves a broad income spectrum, with a majority in the medium income bracket, typically in 2-4 person households.

Employment Status

Income Distribution

Education Level

Greenville Federal Credit Union Behavior Analysis

Behavior Profile

Community Events
Financial Planning
Local News
Education
Social Responsibility
Technology
Online Banking
Mobile Banking
Value Seekers
Digital Tools
Facebook
YouTube
Instagram
Financial Literacy
Personal Finance
Small Business Growth
Member Advocacy
Brand Loyalty
Customer Service
Relationship Banking

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