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Executive Summary

The Garrison Institute is a non-profit organization that explores the intersection of contemplation and engaged action for social and environmental transformation. They offer programs, retreats, and events focused on contemplative-based resilience, pathways to planetary health, and compassionate leadership. The institute aims to cultivate awareness, wisdom, and compassion for building a more resilient and interconnected future.

Industries

Mindfulness and MeditationSocial ChangeEnvironmental Sustainability

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

The Garrison Institute Top Products

Brand Positioning

Customer Sentiments

The Garrison Institute Key Value Propositions

Contemplative Practices
Social Transformation
Environmental Sustainability
Personal Growth

The Garrison Institute SWOT Analysis

Strengths

Unique approach combining contemplative practices with social and environmental change

Strong reputation in the field of mindfulness and contemplative studies

Beautiful and serene location conducive to retreats and reflection

Weaknesses

Niche target audience potentially limiting wider reach

Dependence on funding and donations for operations

Competition from other established mindfulness and social change organizations

Opportunities

Expanding online programs and resources to reach a global audience

Developing partnerships with corporations and educational institutions

Creating more accessible and inclusive programs for diverse communities

Threats

Economic downturn impacting funding for non-profit organizations

Growing skepticism towards mindfulness and its perceived effectiveness

Lack of diversity and inclusion potentially limiting impact and reach

The Garrison Institute operates within the non-profit sector, specifically focusing on the intersection of contemplative practices, social change, and environmental sustainability. They work with individuals, organizations, and communities to promote mindfulness, resilience, and compassionate action for a better future. Their work aligns with fields like mindfulness and meditation, social justice, environmentalism, and personal development.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

The Garrison Institute Target Audience

View Details

Geographic Insights

The Garrison Institute's target audience is primarily located in North America, with a strong presence in the United States and Canada. They also have a notable following in English-speaking countries like the UK and Australia, and a growing presence in Europe.

Top Countries

United States flag

United States

60% market share

Canada flag

Canada

10% market share

United Kingdom flag

United Kingdom

8% market share

Australia flag

Australia

7% market share

Germany flag

Germany

5% market share

The Garrison Institute Audience Segments

The Garrison Institute targets individuals and organizations seeking to integrate contemplative practices into their personal and professional lives for social and environmental change. This includes educators, healthcare providers, activists, policymakers, and those interested in personal growth and resilience.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor The Garrison Institute

Content Marketing and Community Building

Develop a content strategy focused on high-quality articles, podcasts, and videos that resonate with the target audience. Build an online community around these resources, fostering engagement and a sense of belonging among individuals seeking contemplative practices and social change.

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Strategic Partnerships and Outreach

Partner with relevant organizations, such as environmental groups, social justice organizations, and educational institutions, to expand reach and amplify the Garrison Institute's message. Implement targeted outreach initiatives to connect with individuals and organizations within specific sectors, such as healthcare, education, and activism.

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Leverage Social Media and Digital Marketing

Create compelling social media content that highlights the benefits of contemplative practices for personal growth, social impact, and environmental sustainability. Run targeted digital marketing campaigns to reach potential participants and donors, focusing on relevant keywords and demographics.

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