The Garrison Institute : Market and Competitor Analysis

Find stats on top websites

fynk.com/

immersivedisplayinc.com

The Garrison Institute is a non-profit organization that explores the intersection of contemplation and engaged action for social and environmental transformation. They offer programs, retreats, and events focused on contemplative-based resilience, pathways to planetary health, and compassionate leadership. The institute aims to cultivate awareness, wisdom, and compassion for building a more resilient and interconnected future.

Company : The Garrison Institute

Industry : Mindfulness and MeditationSocial ChangeEnvironmental Sustainability

Major Markets

United States

Canada

United Kingdom

Key Competitors

Mindful Schools

The Center for Contemplative Mind in Society

The Omega Institute

The Garrison Institute Key Value propositions

Contemplative Practices

Social Transformation

Environmental Sustainability

Personal Growth

The Garrison Institute Latest news

Systems Thinking and The Gap Between Aspirations and ...

In his keynote presentation, leading organizational thinker Peter Senge offers a distillation of his insights into the most important factors in achieving ...

The Urgent Need to Slow Down - Garrison Institute

Mar 1, 2016 ... I recently spoke with Kolbert and Ricard to discuss emotional responses to distressing environmental news, the importance of slowing down, and ...

Still space available for the Confidence retreat at @garrisoninstitute ...

May 10, 2024 ... Photo by Ethan Nichtern in Garrison Institute with @garrisoninstitute. ... This is the most important sentence of my new book, imho. What ideas ...

Getting the Next Generation to Fall in Love with the Planet - Garrison ...

Mar 24, 2016 ... I met him at one of the Climate, Mind and Behavior conferences at the Garrison Institute ... News, you'll find everything from “it's a hoax” to “ ...

The Garrison Institute SWOT Analysis

Strengths

Unique approach combining contemplative practices with social and environmental changeStrong reputation in the field of mindfulness and contemplative studiesBeautiful and serene location conducive to retreats and reflection

Weaknesses

Niche target audience potentially limiting wider reachDependence on funding and donations for operationsCompetition from other established mindfulness and social change organizations

Opportunities

Expanding online programs and resources to reach a global audienceDeveloping partnerships with corporations and educational institutionsCreating more accessible and inclusive programs for diverse communities

Threats

Economic downturn impacting funding for non-profit organizationsGrowing skepticism towards mindfulness and its perceived effectivenessLack of diversity and inclusion potentially limiting impact and reach

Top Marketing Strategies for The Garrison Institute

Content Marketing and Community Building

Develop a content strategy focused on high-quality articles, podcasts, and videos that resonate with the target audience. Build an online community around these resources, fostering engagement and a sense of belonging among individuals seeking contemplative practices and social change.

Strategic Partnerships and Outreach

Partner with relevant organizations, such as environmental groups, social justice organizations, and educational institutions, to expand reach and amplify the Garrison Institute's message. Implement targeted outreach initiatives to connect with individuals and organizations within specific sectors, such as healthcare, education, and activism.

Leverage Social Media and Digital Marketing

Create compelling social media content that highlights the benefits of contemplative practices for personal growth, social impact, and environmental sustainability. Run targeted digital marketing campaigns to reach potential participants and donors, focusing on relevant keywords and demographics.

Apply these strategies to your business with just one-click at Waxwing.ai

The Garrison Institute User Persona

Name:

Emily Carter

Age :

35

Gender :

Female

Occupation :

High School Teacher

Industry :

Education

Education :

Masters, Education

Preferred platforms

GOALS

Integrate mindfulness practices into her classroom to improve student focus and emotional well-being
Advocate for environmental sustainability initiatives within her school district, inspiring both colleagues and students
Deepen her own meditation practice to enhance her teaching and cultivate personal resilience.

Frustrations

Feeling overwhelmed by the demands of her job and the emotional needs of her students
Witnessing increasing anxiety and disengagement among her students, struggling to find effective ways to address it
Facing resistance from some colleagues and administrators when proposing new ideas or initiatives, particularly around social-emotional learning.

Name:

David Miller

Age :

42

Gender :

Male

Occupation :

Nonprofit Manager

Industry :

Nonprofit

Education :

Masters, Social Work

Preferred platforms

GOALS

Secure funding for a new program that combines contemplative practices with social justice advocacy, creating a more equitable and compassionate community
Develop his leadership skills through a contemplative lens, fostering a more collaborative and mindful workplace culture
Influence policy changes at the local or state level by presenting research and personal stories about the transformative power of contemplative practices for marginalized communities.

Frustrations

Encountering difficulty securing funding for programs that integrate contemplative practices, often facing skepticism from traditional funders
Feeling the pressure of balancing his passion for social change with the administrative demands of running a nonprofit organization
Experiencing burnout from witnessing the systemic injustices and suffering faced by the community he serves, struggling to cultivate resilience and avoid compassion fatigue.

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Wellness

Education :

Bachelor, Environmental Studies

Preferred platforms

GOALS

Build a thriving online community that connects yoga and mindfulness with environmental activism, inspiring her followers to take action for the planet
Partner with local organizations to offer donation-based yoga classes that promote both personal well-being and environmental awareness
Create retreats and workshops that combine her passion for yoga, nature, and social justice, fostering a deeper connection between her students and the natural world.

Frustrations

Struggling to monetize her passion for yoga and environmentalism, finding it challenging to attract a consistent income through online platforms
Feeling disheartened by the lack of awareness and action around environmental issues within her community, despite her efforts to raise awareness
Balancing her desire to grow her business and reach a wider audience with her commitment to authenticity and staying true to her values.

The Garrison Institute Geographic and Demographic Insights

Geographic Insights: The Garrison Institute's target audience is primarily located in North America, with a strong presence in the United States and Canada. They also have a notable following in English-speaking countries like the UK and Australia, and a growing presence in Europe.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: The Garrison Institute attracts a primarily female audience across various age groups, with a higher concentration in the 35-44 age bracket.

Age Distribution

Gender Distribution

The Garrison Institute Socio-economic Profile

Household and Income Insights: The Garrison Institute's target audience typically falls within the middle-income bracket, with a mix of household sizes, suggesting an appeal to both individuals and families.

Educational and Employment Insights: The Garrison Institute attracts a highly educated audience, with a majority having university or college degrees, and a significant portion employed full-time.

Households Size

Income Distribution

Education Level

Employment Status

The Garrison Institute Behavioral Insights

Interest-Based Insights: The target audience is interested in yoga, meditation, sustainability, environmentalism, social justice, personal growth, and spirituality.

Technology and Social Media Usage: The target audience uses various social media platforms with a preference for YouTube, Facebook, and Instagram. They use desktops, Android and iOS devices equally.

Interests

YogaMeditationSustainabilityEnvironmentalismSocial JusticePersonal GrowthSpirituality

Device Breakdown

Social Media Usage

The Garrison Institute Top Competitors

Competitor	Estimated market share	Top domains
Mindful Schools	35%	Mindfulness in Education, Youth Wellbeing, Social Emotional Learning
The Center for Contemplative Mind in Society	25%	Contemplative Pedagogy, Higher Education, Social Justice
The Omega Institute	40%	Holistic Wellness, Personal Growth, Spirituality

fynk.com/

immersivedisplayinc.com

[email protected]