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Friends Academy
Portledge School
Long Island Lutheran Middle & High School
Top Marketing Channels
Friends Academy
- Social Media Marketing
- Examples: Facebook ads, Instagram posts, LinkedIn content
- Campaigns: Admissions Open House Campaign, Alumni Spotlight Series, Community Engagement Initiatives
- Content Marketing
- Examples: School blog, Parent testimonials, Curriculum guides
- Campaigns: Why Choose Friends Academy, Life After Friends Academy, Quaker Values in Education
- Email Marketing
- Examples: Admissions newsletters, Event invitations, Alumni updates
- Campaigns: Discover Friends Academy, Upcoming Events, Annual Fund Drive
Top Sales Channels
- Admissions Events
- Open houses, Campus tours, Information sessions
- Visit Our Campus, Experience Friends Academy Day, Meet the Faculty
- Direct Outreach
- Personalized phone calls, Follow-up emails, One-on-one meetings with admissions staff
- Connect with Admissions, Your Child's Future Starts Here, Personalized Enrollment Guidance
- Referral Programs
- Current parent referrals, Alumni recommendations, Staff incentives
- Friends & Family Referral Bonus, Alumni Ambassador Program, Share Your Experience
The Green Vale School SWOT Analysis
Strengths
Strong Quaker values and identity
Reputable academic program
Engaged alumni network
Weaknesses
May appeal to a niche audience due to religious affiliation
Tuition costs can be a barrier
Potential for smaller class sizes compared to public schools
Opportunities
Expand and promote unique Quaker-based programs
Leverage alumni for fundraising and mentorship
Develop partnerships with feeder preschools
Threats
Competition from other private schools
Economic downturn affecting enrollment
Changing parental preferences regarding religious education
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