Fastic : Market and Competitor Analysis

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www.fatbrands.com/

Fastic is a mobile application that provides personalized intermittent fasting guidance, resources, and tracking tools. They offer a holistic approach to health and wellness, focusing on sustainable lifestyle changes through fasting, nutrition, and habit building. Fastic leverages scientific research and expert input to deliver a trustworthy and effective user experience.

Company : Fastic

Industry : Health and WellnessMobile Health (mHealth)Digital Health Solutions

Major Markets

United States

Germany

United Kingdom

Key Competitors

MyFitnessPal

Noom

Zero

Fastic Key Value propositions

Intermittent Fasting

Personalized Guidance

Holistic Health

Scientifically Backed

Fastic Latest news

New: Fastic releases Food Scan — Meal Tracking & Analysing ...

Oct 28, 2023 ... ... important information about your food. Fastic Food Scanner. Unleash the magic of AI. Our Fastic Food & Calorie Tracker uses advanced AI and ...

Fastic (@fastic) / X

Dec 13, 2023. Big news from Fastic! Our new ... Unlocking the Benefits: Your Body's Transformation Off Red Meat https://fastic ... https://fastic.com/blog ...

▻ The most important facts at a glance. What ... New data attributes can be added to the HealthKit ... https://www.psychologie.uzh.ch/de/bereiche/sob ...

Time Recommendations | hawaiiantanfastic

top of page. Hawaiian TanFastic. Open ... New lamps. The FDA has strict rules/guidelines for ... Your tanning history is just as important as a skin type analysis.

Fastic SWOT Analysis

Strengths

Science-backed approach to intermittent fastingPersonalized guidance and tracking toolsHolistic approach to health and wellness

Weaknesses

Reliance on user adherence and motivationPotential for user skepticism towards freemium modelCompetition from established players in the market

Opportunities

Expand into corporate wellness programsDevelop partnerships with healthcare providersOffer specialized fasting plans for specific health conditions

Threats

Changing consumer trends and preferences in the health and wellness industryIncreasing competition from new entrants in the marketNegative perceptions or misinformation surrounding intermittent fasting

Top Marketing Strategies for Fastic

Personalized User Onboarding

Provide a personalized onboarding experience for new users, tailored to their specific goals and needs. This helps to increase user engagement and retention by making the app feel more relevant and valuable to each individual.

Product Benefit Reinforcement in Onboarding

Constantly emphasize the benefits of Fastic's core features throughout the onboarding process. This helps users understand the value proposition and encourages them to actively utilize the app's functionalities.

Incentivized Onboarding Enhancement

Offer incentives to encourage users to complete the onboarding process. This can include rewards like free trial extensions or exclusive content, which motivates users to engage with the app and explore its features.

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Fastic User Persona

Name:

Sophia Miller

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Sophia wants to lose 10 pounds in a healthy and sustainable way before her summer vacation, aiming to feel more confident in her body
She aims to incorporate intermittent fasting into her busy schedule to improve her energy levels and focus throughout the workday
Sophia wants to learn how to cook healthy and delicious meals that fit her fasting schedule and dietary preferences.

Frustrations

Sophia struggles with late-night snacking and wants to find strategies to combat cravings after dinner
She finds it challenging to stay consistent with healthy habits during weekends when her routine is different
Sophia feels overwhelmed by conflicting nutrition information online and wants clear, trustworthy guidance.

Name:

Mark Johnson

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Mark wants to improve his metabolic health and reduce his risk of developing type 2 diabetes, aiming for long-term well-being
He wants to optimize his cognitive function and productivity at work by incorporating intermittent fasting and improving his diet
Mark aims to lose 20 pounds to improve his physical fitness and overall health.

Frustrations

Mark has a sedentary job and struggles to find time for regular exercise, seeking practical ways to integrate physical activity into his routine
He often eats lunch at his desk and wants to make healthier food choices during his workday
Mark finds it challenging to resist unhealthy snacks and sugary drinks, especially when he's stressed or working late.

Name:

Emily Chen

Age :

55

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

Emily wants to manage her weight and improve her energy levels so she can keep up with the demands of her job and enjoy an active lifestyle during retirement
She aims to improve her sleep quality and reduce her reliance on caffeine for energy throughout the day
Emily wants to adopt a more holistic approach to health and wellness by incorporating intermittent fasting and mindful eating practices.

Frustrations

Emily struggles with emotional eating and often turns to food for comfort when she's stressed or overwhelmed
She finds it challenging to stay hydrated throughout the day and wants to build better habits around water consumption
Emily has tried various diets in the past without lasting success and is looking for a sustainable approach to healthy living.

Fastic Geographic and Demographic Insights

Geographic Insights: Fastic's largest market is the United States (30%), followed by Germany (10%). The app's popularity is also significant in English-speaking countries like the UK, Canada, and Australia.

Top Countries

United States
30%
Germany
10%
United Kingdom
8%
Canada
7%
Australia
5%

Demographic Insights: Fastic's target audience is slightly skewed towards females. The app appeals to a wide age range, with a higher concentration in the 25-34 age group.

Age Distribution

Gender Distribution

Fastic Socio-economic Profile

Household and Income Insights: Fastic attracts users from various income levels, with a higher concentration in the middle-income bracket. Most users are from households with 2 or 3-4 members.

Educational and Employment Insights: Most users have some college or university education, and a significant portion are employed full-time. The platform attracts students and those seeking health improvements during different life stages.

Households Size

Income Distribution

Education Level

Employment Status

Fastic Behavioral Insights

Interest-Based Insights: Fastic users are interested in health, fitness, nutrition, and personal development. They show interest in technology, food, cooking, and productivity.

Technology and Social Media Usage: Fastic users prefer mobile devices (Android and iOS) and engage with visual platforms like YouTube and Instagram.

Interests

Health & FitnessNutritionWellnessPersonal DevelopmentTechnologyFood & CookingProductivity

Device Breakdown

Social Media Usage

Fastic Top Competitors

Competitor	Estimated market share	Top domains
MyFitnessPal	40%	Calorie Tracking, Nutrition Management, Weight Loss
Noom	25%	Psychology-Based Coaching, Personalized Programs, Sustainable Habits
Zero	15%	Intermittent Fasting, Fasting Tracker, Health Education

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www.fatbrands.com/

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