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Greenpeace is a global, non-profit environmental organization. They focus on campaigning against environmental destruction and promoting solutions for a green and peaceful future. Their activities include direct action campaigns, scientific research, and advocacy work.
Company : Greenpeace
Industry : Non-profitEnvironmental ActivismAdvocacy
Greenpeace Key Value propositions
Greenpeace Latest news
Greenpeace International - Greenpeace International
Join us. https://www.greenpeace.org/static ... I am happy to receive email updates from Greenpeace International about important campaigns.(Required). Comments.
For People and Planet - Greenpeace USA
Take Action · Let's Change The World · Latest News · Research & Reports · ALERT: Big Oil is suing Greenpeace USA · Our Work · Photos from Greenpeace. · We Need Your ...
Greenpeace Aotearoa - Greenpeace Aotearoa
Greenpeace petitions you can sign right now. https://www.greenpeace.org/static/planet4-aotearoa- ... Recent stories. Story•. #Climate Change#Oceans · New research ...
Greenpeace Finds Amazon Breaking Commitment to Power Cloud ...
Feb 13, 2019 ... Washington, DC — A new Greenpeace USA report, “Clicking Clean Virginia – The Dirty Energy Powering Data Center Alley,” has found that despite ...
Greenpeace SWOT Analysis
Strengths
Globally recognized brandStrong base of supporters and volunteersImpactful campaigns with tangible results
Weaknesses
Financial dependence on donationsControversial tactics can alienate someDifficult to measure long-term impact
Opportunities
Growing awareness of environmental issuesPartnerships with businesses and governmentsLeveraging technology for greater reach
Threats
Government restrictions on activismNegative campaigns by industries threatened by their workDonor fatigue and competition from other non-profits
Top Marketing Strategies for Greenpeace
Greenpeace User Persona
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Greenpeace Geographic and Demographic Insights
Geographic Insights: Greenpeace's top markets are primarily Western countries with high environmental awareness and a history of activism.
United States
30%
Germany
10%
United Kingdom
8%
Canada
7%
Australia
5%
Demographic Insights: Greenpeace attracts a slightly higher proportion of female supporters. The organization's target audience skews towards younger generations, reflecting heightened environmental concern.
Greenpeace Socio-economic Profile
Household and Income Insights: Greenpeace appeals to a range of household sizes, with a concentration in 2-4 person households. Their target audience spans income levels, with a large segment in the middle-income bracket.
Educational and Employment Insights: Greenpeace's audience is largely employed full-time or are students, and they tend to have at least some college or university education.
Greenpeace Behavioral Insights
Interest-Based Insights: Greenpeace supporters are passionate about sustainable living, climate change action, social justice, and ethical consumption, reflecting a holistic approach to environmentalism.
Technology and Social Media Usage: Greenpeace leverages a mix of online platforms, including YouTube, Facebook, and Instagram, with significant desktop and mobile usage among their audience.
Greenpeace Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
World Wildlife Fund (WWF) | 35% | Wildlife Conservation, Climate Change, Sustainable Development |
Sierra Club | 25.5% | Wilderness Preservation, Outdoor Recreation, Clean Energy |
Environmental Defense Fund (EDF) | 18.5% | Environmental Science, Policy Advocacy, Market-Based Solutions |