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Greenpeace Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Graduate Student
Education: Master's Degree, Environmental Studies
Age: 30
Gender: Male
Occupation: Non-profit Program Coordinator
Education: Bachelor's Degree, Political Science
Age: 28
Gender: Female
Occupation: Freelance Graphic Designer
Education: Associate Degree, Graphic Design
Aisha Rahman
Goals
- To complete her Master's thesis on sustainable urban development and contribute to academic discourse on climate solutions
- To actively participate in local environmental campaigns and organize community clean-up initiatives
- To inspire her peers and social network to adopt more eco-friendly practices and become more politically engaged.
Pain Points
- Feeling overwhelmed by the scale of environmental problems and the slow pace of change
- Difficulty in balancing academic demands with her activism and volunteer commitments
- Lack of funding and resources for grassroots environmental initiatives she wants to support.
Greenpeace Geographic Distribution
Greenpeace's global reach is strong, with significant support concentrated in North America and Western Europe, reflecting a diverse international base.
Top Countries
United States
United Kingdom
Germany
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Greenpeace supporters typically live in 2-4 person households and fall within the medium-income bracket, reflecting a broad appeal.
Employment Status
Income Distribution
Education Level
Greenpeace Behavior Analysis
Behavior Profile
Device Breakdown
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