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Greenpeace Target Audience

Greenpeace's target audience is broad, aiming to engage individuals and communities globally who are concerned about environmental issues. This includes people from diverse backgrounds, ages, and socioeconomic statuses, united by a shared concern for the planet.

User Segments

Greenpeace Geographic Distribution

Greenpeace's top markets are primarily Western countries with high environmental awareness and a history of activism.

Top Countries

United States flag

United States

30%
Germany flag

Germany

10%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Greenpeace appeals to a range of household sizes, with a concentration in 2-4 person households. Their target audience spans income levels, with a large segment in the middle-income bracket.

Employment Status

Income Distribution

Education Level

Greenpeace Behavior Analysis

Behavior Profile

Device Breakdown

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