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Greenpeace's target audience is broad, aiming to engage individuals and communities globally who are concerned about environmental issues. This includes people from diverse backgrounds, ages, and socioeconomic statuses, united by a shared concern for the planet.
Greenpeace's top markets are primarily Western countries with high environmental awareness and a history of activism.
United States
Germany
United Kingdom
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Greenpeace appeals to a range of household sizes, with a concentration in 2-4 person households. Their target audience spans income levels, with a large segment in the middle-income bracket.
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