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Gravatar Target Audience

The target audience for Gravatar is extremely broad, encompassing virtually anyone with an email address who engages with web services that support Gravatar integration. This includes, but is not limited to, bloggers, website owners, forum participants, developers (who might integrate Gravatar into their applications), online commentators, professionals using platforms like WordPress (which has native Gravatar support), and individuals who want a simple way to manage their online identity. Essentially, anyone who frequently uses their email address to register or comment on websites and desires a consistent profile picture without repeated uploads is part of Gravatar's target audience. It's a utility service, so its appeal is wide, focusing on users who prioritize convenience and consistency in their digital footprint across different online platforms.

User Segments