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Executive Summary
Gravatar, which stands for Globally Recognized Avatar, is a service that allows users to create and manage a single profile picture (avatar) that automatically appears on any website or service that supports Gravatar, linked to their email address. When a user comments on a blog, participates in a forum, or signs up for a service using an email address associated with a Gravatar account, their chosen avatar is displayed alongside their contribution. The core business proposition is providing a centralized, universally recognized avatar service that saves users the time and effort of uploading distinct profile pictures for every online platform they use. It enhances brand consistency for individuals and provides a more personalized and visual online experience for website visitors. Gravatar is a product of Automattic, the company behind WordPress.com, WooCommerce, and other popular web services, which explains its widespread integration across the web, particularly within the WordPress ecosystem.