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Sutoene (株式会社ストエネ) Target Audience

User Segments

Age: 26

Gender: Male

Occupation: Marketing Coordinator

Education: Bachelor's Degree

Age: 30

Gender: Female

Occupation: Data Analyst

Education: Bachelor's Degree

Age: 22

Gender: Female

Occupation: University Student

Education: Associate Degree

Kenji the Connector

Kenji the Connector

Age: 26
Gender: Male
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Industry: Technology
Channels: InstagramTikTokYouTube

Goals

  • To efficiently manage monthly expenses and save money for future investments
  • To find convenient and flexible utility services that adapt to his moving lifestyle
  • To easily access and understand his utility usage and billing information online.

Pain Points

  • Dealing with complicated paperwork and multiple service providers for home utilities
  • High and unpredictable monthly utility bills due to lack of bundling options
  • Lack of transparent information and support when issues arise with his services.

Sutoene (株式会社ストエネ) Geographic Distribution

Sutoene's operations are exclusively focused on Japan, leveraging the deregulated utility market for electricity and gas. No other countries are targeted.

Top Countries

Japan flag

Japan

100%
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Not Applicable

0%
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0%
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Not Applicable

0%
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0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most customers are medium-income households, often single or two-person, prioritizing cost-effectiveness and simplified living solutions.

Employment Status

Income Distribution

Education Level

Sutoene (株式会社ストエネ) Behavior Analysis

Behavior Profile

Online self-service
Convenience
Simplified administration
Moving procedures
Flexibility
Peace of mind
Account management
Usage monitoring
Online shopping
Social media active
Visual content preference
Problem-solving
Research-oriented
Seeking deals
Digital comfort
Customer support
Household management
Smart home interest

Device Breakdown

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