Top Marketing Strategies for Sutoene, Inc.

Sutoene, Inc. User Persona

Name:

Haruki Sato

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Secure a promotion at work by mastering new programming languages and taking on challenging projects
• Purchase a brand new electric car within the next two years and wants an affordable charging plan
• Find a reliable, high-speed internet provider offering unlimited data for streaming and gaming.

Frustrations

• Long commute to work by train, making him wish for more efficient transportation options
• Difficulty understanding complex energy tariffs and comparing plans from different providers
• Inconsistent internet speed at his current apartment, leading to buffering issues during peak hours.

Name:

Yumi Tanaka

Age :

27

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Retail

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Move into a larger, more modern apartment with updated appliances and energy-efficient features
• Reduce her monthly expenses to save for a down payment on a property in the next 3 years
• Find eco-friendly energy options to align with her values and minimize her environmental impact.

Frustrations

• High cost of living in her city, making it difficult to save for a down payment
• Receiving paper bills and struggling to keep track of due dates for multiple utilities
• Lack of transparency and clarity in her current energy plan, leaving her unsure about actual usage and charges.

Name:

Kenji Watanabe

Age :

55

Gender :

Male

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find a stable and affordable energy plan that fits his family's budget as a retired teacher
• Explore ways to make his home more energy efficient and reduce his carbon footprint
• Stay connected with his family and friends through reliable internet and communication services.

Frustrations

• Wasting time on hold or navigating complicated phone menus when dealing with utility companies
• Difficulty understanding and comparing different internet and bundled service options available
• Feeling overwhelmed by the number of choices in the deregulated energy market and unsure which one is best for him.

Sutoene, Inc. Geographic and Demographic Insights

Geographic Insights: The business primarily targets the Japanese market, with a significant majority of its user base located in Japan. Other countries have minimal market share.

Demographic Insights: The target audience leans slightly towards males. The platform appeals to a wide age range, with a higher concentration in the 25-34 age group.

Sutoene, Inc. Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households with 2-4 members, reflecting a mix of families and young professionals. The income distribution leans towards middle-income earners.

Educational and Employment Insights: The majority of users are employed full-time and have some level of college or university education, indicating a focus on a tech-savvy and financially stable demographic.

Sutoene, Inc. Behavioral Insights

Interest-Based Insights: Target users show diverse interests including Japanese culture, technology, travel, and personal finance, suggesting a desire for convenience and value.

Technology and Social Media Usage: Users are highly active on social media, especially YouTube and Instagram. They prefer mobile usage but also utilize desktop devices.

Sutoene, Inc. Top Competitors