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GoScanPay offers an innovative and affordable payment processing solution primarily focused on QR code-based and contactless payments. It aims to modernize payment acceptance for businesses, particularly small to medium-sized enterprises, by reducing or eliminating the need for expensive hardware like traditional POS terminals. The core offering appears to be a software-centric system that enables businesses to accept payments directly through customers' smartphones, either by scanning a QR code or via NFC (contactless) technology. The service emphasizes ease of setup, cost-effectiveness (low or no monthly fees, competitive transaction rates), and enhanced customer experience through faster and more convenient checkout processes. GoScanPay positions itself as a solution for businesses looking to streamline operations, reduce overheads associated with payment hardware, and cater to modern payment preferences, thereby helping them boost sales and customer satisfaction. The business seems to be leveraging the increasing adoption of mobile payments and QR code technology globally to provide a scalable and accessible payment infrastructure.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Select a competitor

Square

Stripe

PayPal Zettle

Top Marketing Channels

Square

  • Content Marketing
  • Examples: blog posts on small business tips, e-books on payment processing, case studies of successful merchants
  • Campaigns: Square for Restaurants Guide, Retail Business Toolkit, Mobile Payments 101
  • Social Media Marketing
  • Examples: Facebook ads targeting small businesses, Instagram posts showcasing POS systems, YouTube tutorials for new features
  • Campaigns: SquareUp Success Stories, #SquareForBusiness, Get Started with Square
  • Search Engine Marketing (SEM)
  • Examples: Google Ads for 'POS systems for small business', Bing Ads for 'credit card processing solutions', SEO for 'best payment terminals'
  • Campaigns: Square POS Solutions, Accept Payments Anywhere, Grow Your Business with Square

Top Sales Channels

  • Direct Sales (Online)
  • Square online store for hardware, in-app purchase of services, subscription sign-ups on website
  • Free Reader Offer, Hardware Bundles, Online Account Setup
  • Partnership Sales
  • integrations with e-commerce platforms (Shopify), collaborations with business software providers (QuickBooks), referral programs with business consultants
  • Shopify Integration Promotion, Accountant Partner Program, Business Advisor Referral
  • Inside Sales / Telesales
  • outbound calls to new sign-ups, inbound inquiries for larger businesses, customer support upselling new features
  • Dedicated Account Manager Onboarding, Upgrade Your POS System, Specialized Business Solutions

GoScanPay SWOT Analysis

Strengths

Comprehensive ecosystem of hardware and software

strong brand recognition

wide range of business tools beyond payments

Weaknesses

Higher transaction fees for some services

dependency on proprietary hardware

can be complex for very small businesses

Opportunities

Expand into new verticals (e.g.

healthcare)

further develop banking services

global expansion into emerging markets

Threats

Intense competition from other payment processors

evolving regulatory landscape

increasing demand for lower-cost solutions

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