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GOM&COMPANY is a South Korean software company that develops multimedia software solutions. Their products include video editing software (GOM Mix), screen recording software (GOM Cam), a media player (GOM Player+), and other multimedia utilities. The company offers a subscription service called "GOM Easy Pass" which provides access to their suite of software.
Company : GOM&COMPANY
Industry : Multimedia SoftwareVideo Editing SoftwareScreen Recording Software
GOM&COMPANY Key Value propositions
GOM&COMPANY Latest news
GOM Player
GOM Player · You can play anything. Powerful free video player · Here are the main features of the GOM PLAYER. · What's New · Product Download · FAQ · Specs · Update ...
[2022] Top 10 Video Encoders (Converters) Software/Service
Mar 18, 2022 ... Meet new release of GOM Pic 2024 at GOM Easy Pass! ... 1.2 GOM Encoder. (source: https://www.gomlab.com/gomencoder-video-converter/) ... We've ...
[Notice] GOM Lab's Major AnnouncementsㅣGOM Lab
This is the news and announcement from GOM Lab. Check out our customer service closed dates, event winnings, and the latest news on policy changes.
Top 4 Best Video Editing Softwares used by Famous YouTubers
Feb 14, 2023 ... It is no longer a secret to say that YouTube Creators often use Adobe Premiere Pro and Final Cut Pro! These two softwares have been chosen by ...
GOM&COMPANY SWOT Analysis
Strengths
Specialized multimedia software suiteCompetitive pricing, especially the "GOM Easy Pass"Strong Korean market presence
Weaknesses
Limited brand recognition outside KoreaPotential language barrier for international usersReliance on Korean market
Opportunities
Expand global market presence through localization and marketingDevelop cloud-based solutions for increased accessibilityPartner with educational institutions or online learning platforms
Threats
Competition from established global multimedia software providersPiracy of software productsRapid technological advancements requiring continuous innovation
Top Marketing Strategies for GOM&COMPANY
Value-Based Pricing Implementation
This strategy involves adjusting the pricing of the 'GOM Easy Pass' subscription to reflect the value it provides to users. This will make the subscription more appealing by highlighting the benefits and features included in the package, leading to higher conversion rates and increased revenue.
Personalized User Onboarding
This approach focuses on tailoring the onboarding experience for new users based on their individual needs and preferences. By guiding them through the key features and benefits of the software suite, GOM&Company can ensure higher user engagement and satisfaction, leading to greater product adoption and retention.
Product Guarantee Implementation
Offering a money-back guarantee or a free trial period can significantly increase user trust and confidence in GOM&Company's products. This strategy reduces the risk for potential customers and encourages them to try the software with less hesitation, leading to more subscriptions and positive reviews.
GOM&COMPANY User Persona
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GOM&COMPANY Geographic and Demographic Insights
Geographic Insights: GOM&Company has a strong presence in South Korea, capturing 60% of the market. The US follows with 10%, while Japan, Indonesia, and the Philippines hold smaller but significant shares.
Top Countries
South Korea
60%
United States
10%
Japan
7%
Indonesia
5%
Philippines
4%
Demographic Insights: GOM&Company's target users are primarily 18-34 years old, predominantly male. However, their products cater to a wide age range.
Age Distribution
Gender Distribution
GOM&COMPANY Socio-economic Profile
Household and Income Insights: GOM&Company's target users typically belong to households of 2-4 people with medium income levels, reflecting their affordable pricing strategy.
Educational and Employment Insights: A majority of GOM&Company's target users are students or employed full-time, reflecting their need for multimedia software for academic or professional purposes. They generally have a university or college level education.
Households Size
Income Distribution
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Employment Status
GOM&COMPANY Behavioral Insights
Interest-Based Insights: Target users show interests in technology, digital content creation, and Korean entertainment, indicating a tech-savvy user base interested in video editing and multimedia consumption.
Technology and Social Media Usage: Users prefer YouTube, Instagram, and desktop devices, indicating a preference for visual content creation and consumption.
Interests
Device Breakdown
Social Media Usage
GOM&COMPANY Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Adobe | 45% | Video Editing, Creative Cloud, Photography |
| Movavi | 25% | Video Editing, Screen Recording, Video Conversion |
| CyberLink | 15% | Multimedia Playback, Video Editing, Disc Burning |
