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Glass Half Full Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 32

Gender: Male

Occupation: Senior Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 25

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Technology
Channels: LinkedInInstagramYouTube

Goals

  • Advance to a senior leadership role within the next five years
  • Successfully launch and scale a new product line to exceed revenue targets
  • Continuously learn and adapt to new digital marketing trends and technologies.

Pain Points

  • Lack of clear career progression paths within her current company
  • Difficulty in accurately measuring the ROI of complex marketing campaigns
  • Staying updated with the rapidly evolving digital landscape and new platform features.

Glass Half Full Geographic Distribution

The primary market is North America, particularly the US and Canada, with emerging interest from other English-speaking countries, suggesting a global but concentrated reach.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
India flag

India

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Our users are largely middle to high-income individuals in 2-4 person households, indicating a focus on financial planning for individuals and small families.

Employment Status

Income Distribution

Education Level

Glass Half Full Behavior Analysis

Behavior Profile

Investment Guidance
Financial Management
Market Analysis
Professional Development
Continuous Learning
Online Research
Social Media Engagement
Information Consumption
Goal-Oriented
Problem Solving
Decision Making
Digital Literacy
Content Preference
Seeking Advice
Risk Aversion
Time Management
Personal Growth
Community Engagement

Device Breakdown

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