Repeat : Market and Competitor Analysis

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Repeat is a lifecycle marketing platform that helps DTC brands increase customer lifetime value. They do this by identifying key moments in the customer journey, such as replenishment, cross-sell, and subscription upsell opportunities, and then providing tools and insights to automate personalized messaging at those moments.

Company : Repeat

Industry : Marketing TechnologyEcommerceDirect-to-Consumer

Major Markets

United States

United Kingdom

Canada

Key Competitors

Klaviyo

Retention Science

Yotpo

Repeat Key Value propositions

Customer Retention

Lifetime Value Growth

Marketing Automation

Personalized Messaging

Repeat Latest news

GetRepeat.io

Repeat boosts repurchase rate by automatically delivering personalized messaging at high-leverage Moments.

Repeat Raises New Capital as it Continues to Help Brands Retain ...

Aug 19, 2020 ... Having financial backing is key to helping us reach more brands and consumers, but it's equally important to have the support of investors who ...

Repeat on LinkedIn: Big news You can now reach your full SMS ...

Mar 16, 2023 ... Read more about our integration with Attentive here: https://blog.getrepeat.io/attentive-repeat-integration/. Like · Reply. 1 Reaction. To view ...

How Does Big CPG Think About Direct to Consumer as a Channel?

Sep 13, 2022 ... Big CPG is slow, so ... We're trying to drive new household penetration, new people to the brand. ... How To Get Repeat Purchasers with PR. Alex ...

Repeat SWOT Analysis

Strengths

Strong focus on DTC brands and their specific needs.Data-driven approach to identify key customer moments.Integrations with popular email and SMS platforms.

Weaknesses

Relatively new player in the market, may lack brand awareness.Reliance on customer data accuracy for effective segmentation.Pricing information not readily available, could impact decision-making.

Opportunities

Expand into new markets and verticals beyond DTC.Develop more sophisticated AI-powered personalization features.Offer strategic consulting services to help brands optimize their retention strategies.

Threats

Competition from established MarTech players with broader offerings.Data privacy concerns and regulations could impact data collection and usage.Changes in consumer behavior and marketing channels could require constant adaptation.

Top Marketing Strategies for Repeat

Personalized User Onboarding

This strategy involves tailoring the onboarding process for new customers based on their individual needs and preferences. This can help to increase customer engagement and retention by providing a more relevant and personalized experience.

Content-Specific Call-to-Action Optimization

By customizing call-to-actions based on the specific content a customer is interacting with, Repeat can increase conversion rates and drive desired actions. This strategy leverages the context of the content to make calls-to-action more effective.

Product-Led Growth: Experience First, Sign-up Second

This strategy focuses on offering a compelling product experience before asking users to sign up. By showcasing the value of Repeat through direct product interaction, Repeat can increase trial conversion rates and generate more leads.

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Repeat User Persona

Name:

Emily Johnson

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

Beauty and Cosmetics

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase customer lifetime value by 20% within the next fiscal year through personalized retention strategies
Improve customer segmentation to deliver highly targeted marketing campaigns that resonate with individual customer needs and preferences
Streamline marketing automation workflows to free up team bandwidth for strategic initiatives.

Frustrations

Struggling to effectively personalize the customer journey beyond basic segmentation
Lacking the time and resources to analyze customer data and identify optimal moments for targeted messaging
Facing challenges in accurately measuring the ROI of retention marketing efforts.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Ecommerce Manager

Industry :

Sustainable Apparel

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Boost repeat purchase rate by implementing automated email and SMS flows that incentivize customers to return for more
Successfully launch a subscription service that caters to their most loyal customer base and generates predictable recurring revenue
Increase average order value by implementing cross-sell and upsell strategies throughout the customer journey.

Frustrations

Dealing with low customer retention rates due to a lack of personalized follow-up
Finding it challenging to identify the right products to promote for cross-selling and upselling opportunities
Experiencing difficulties in scaling their marketing efforts to accommodate a growing customer base without increasing overhead costs.

Name:

Sarah Patel

Age :

35

Gender :

Female

Occupation :

Growth Marketing Manager

Industry :

Health and Wellness

Education :

Master's Degree, Digital Marketing

Preferred platforms

GOALS

Optimize their marketing spend by ensuring that every dollar invested in customer retention generates a positive return
Leverage customer data to create a seamless and personalized brand experience across all touchpoints
Stay ahead of the curve by adopting innovative marketing technologies that provide a competitive advantage.

Frustrations

Feeling overwhelmed by the sheer volume of marketing data and struggling to extract actionable insights
Facing difficulties in integrating disparate marketing tools and platforms to achieve a unified view of the customer
Lacking the in-house expertise to effectively implement sophisticated marketing automation strategies.

Repeat Geographic and Demographic Insights

Geographic Insights: Repeat's primary market is the United States, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with established ecommerce industries.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Repeat's target audience consists largely of females aged 25-44, indicating a focus on marketing professionals in their peak earning years.

Age Distribution

Gender Distribution

Repeat Socio-economic Profile

Household and Income Insights: Repeat's target users typically belong to households of 2-4 people with medium income levels, reflective of young professionals and families.

Educational and Employment Insights: Repeat's target user base is highly educated and employed full-time, highlighting their need for efficient solutions in a fast-paced work environment.

Households Size

Income Distribution

Education Level

Employment Status

Repeat Behavioral Insights

Interest-Based Insights: The target audience shows keen interest in digital marketing, e-commerce trends, CRM, marketing automation, data analytics, SaaS, and business growth.

Technology and Social Media Usage: Users primarily leverage desktop devices and engage heavily on LinkedIn, Facebook, Instagram, and YouTube.

Interests

Digital MarketingE-commerce TrendsCustomer Relationship ManagementMarketing AutomationData AnalyticsSaaSBusiness Growth

Device Breakdown

Social Media Usage

Repeat Top Competitors

Competitor	Estimated market share	Top domains
Klaviyo	40%	Email Marketing, SMS Marketing, Marketing Automation
Retention Science	25%	Customer Retention, Predictive Analytics, Personalization
Yotpo	15%	Customer Reviews, Loyalty Programs, Visual Marketing

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