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Gong

Clari

Salesforce Einstein

Top Marketing Channels

Gong

  • Content Marketing
  • Examples: Blog posts, Whitepapers, Webinars
  • Campaigns: Revenue Intelligence Series, Sales Best Practices Guides, Customer Success Stories
  • Social Media Marketing
  • Examples: LinkedIn thought leadership, Twitter industry news, YouTube product demos
  • Campaigns: Revenue Leaders Community, Future of Sales Series, Gong in Action
  • Paid Advertising
  • Examples: Google Ads, LinkedIn Ads, Retargeting campaigns
  • Campaigns: Revenue Intelligence for GTM Leaders, Improve Sales Performance, Get Gong Free Trial

Top Sales Channels

  • Direct Sales
  • Enterprise Sales Team, Account Executives, SDRs
  • Strategic Account Engagement, Solution Selling Workshops, Deal Acceleration Program
  • Product-Led Growth (PLG)
  • Free trial sign-ups, Demo requests, Interactive product tours
  • Explore Gong Free, See How Gong Works, Personalized Demo Offer
  • Partnerships & Alliances
  • CRM integrations (Salesforce), Consulting partners, Technology alliances
  • Gong for Salesforce Users, Partner Co-selling Initiatives, Ecosystem Solutions Showcase

Clientell SWOT Analysis

Strengths

Strong brand recognition in revenue intelligence

Comprehensive conversation intelligence capabilities

Large existing customer base

Robust AI and machine learning for sales insights.

Weaknesses

Can be perceived as expensive

Complexity in initial setup and adoption

Primarily focused on sales conversations

not broader CRM automation.

Opportunities

Expand into broader RevOps functions

Develop more integrations with non-CRM tools

Target SMB market with simplified offerings

Leverage AI for proactive coaching and forecasting.

Threats

Emergence of new AI sales tools

Salesforce's own AI advancements

Data privacy concerns

Economic downturns impacting sales tech budgets.

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