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Fortune

Fortune is a global media organization known for its coverage of business, finance, and industry trends. They produce a widely respected magazine, digital content, live events, and data analytics services. Fortune is recognized for its rankings like the Fortune 500 and its in-depth reporting on a range of business topics.

Company : Fortune

Industry : BusinessFinanceMedia

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Bloomberg
The Wall Street Journal
Financial Times

Fortune Key Value propositions

In-depth Analysis
Global Business Coverage
Industry Rankings
Exclusive Events

Fortune Latest news

Fortune SWOT Analysis

Strengths

Strong brand recognition and reputation.Extensive network of business leaders and experts.High-quality content and in-depth analysis.

Weaknesses

Can be perceived as US-centric despite global reach.Print readership declining in the digital age.High subscription costs compared to some competitors.

Opportunities

Expand digital offerings and personalized experiences.Leverage data analytics to provide deeper insights.Partner with emerging tech companies for innovation.

Threats

Competition from free online business news sources.Maintaining journalistic integrity in a rapidly changing media landscape.Economic downturns can impact advertising revenue.

Top Marketing Strategies for Fortune

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Fortune User Persona

Fortune Geographic and Demographic Insights

Geographic Insights: Fortune sees a majority of its readership in the United States, followed by Canada and the United Kingdom. Emerging markets like India and Singapore show growing interest.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    8%

  • India flag

    India

    7%

  • Singapore flag

    Singapore

    5%

Demographic Insights: Fortune's target audience is primarily male, aged 35-54, reflecting professionals at the peak of their careers.

Age Distribution

Gender Distribution

Fortune Socio-economic Profile

Household and Income Insights: Fortune readers typically have high incomes and are part of dual-income households, indicating significant disposable income.

Educational and Employment Insights: Fortune's audience primarily consists of highly educated professionals in full-time employment, pointing to their career-oriented focus.

Households Size

Income Distribution

Education Level

Employment Status

Fortune Behavioral Insights

Interest-Based Insights: The target audience displays interests in technology, travel, investments, luxury goods, news, politics, and entrepreneurship, reflecting their affluent lifestyle.

Technology and Social Media Usage: The audience prefers desktop devices and engages heavily on professional platforms like LinkedIn and Twitter, signifying their business focus.

Interests

technologytravelinvestmentsluxury goodsnewspoliticsentrepreneurship

Device Breakdown

Social Media Usage

Fortune Top Competitors

Competitor
Estimated market share
Top domains
Bloomberg30%Financial News, Market Data, Business Analysis
The Wall Street Journal25%Business News, Finance, Investing
Financial Times20%International Business, Economics, Financial Analysis

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