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Georgia EMC Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Teacher

Education: Bachelor's Degree

Age: 45

Gender: Male

Occupation: Small Business Owner

Education: Associate Degree

Age: 32

Gender: Female

Occupation: Community Coordinator

Education: Bachelor's Degree

Martha Peterson

Martha Peterson

Age: 58
Gender: Female
Occupation: Retired Teacher
Education: Bachelor's Degree
Industry: Residential
Channels: FacebookYouTubeInstagram

Goals

  • Maintain a comfortable and energy-efficient home for her family
  • Actively participate in local community events and initiatives
  • Ensure financial stability and smart budgeting for household expenses.

Pain Points

  • Unexpected increases in utility bills without clear explanation
  • Dealing with power outages that disrupt daily routines and comfort
  • Navigating complex technology or online systems for services.

Georgia EMC Geographic Distribution

Georgia EMC primarily serves the state of Georgia, USA, indicating a highly localized and specialized market focus within the United States.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly medium-income households of 2-4 people, indicating a focus on families and established residential customers.

Employment Status

Income Distribution

Education Level

Georgia EMC Behavior Analysis

Behavior Profile

ReliablePower
EnergyEfficiency
CustomerService
HomeImprovement
CommunityEngagement
OnlineInteraction
ProblemResolution
SmartHomeTechnology
BillingInformation
OutageReporting
SocialMediaUsage
WebsiteAccess
LocalNews
EnvironmentalImpact
FinancialPlanning
RemoteWork
DigitalTools
SustainableChoices
SecurityConcerns
Productivity

Device Breakdown

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