Top Marketing Strategies for Datos Abiertos MX

Datos Abiertos MX User Persona

Name:

Miguel Hernandez

Age :

32

Gender :

Male

Occupation :

Policy Analyst

Industry :

Government

Education :

Masters, Public Policy

Preferred platforms

GOALS

• Access and analyze government data to inform policy recommendations for improved social welfare programs
• Stay updated on current economic trends and data in Mexico to support his policy analysis
• Collaborate with other researchers and policymakers using data from datos.gob.mx to drive evidence-based decisions

Frustrations

• Difficulty finding specific datasets on the platform due to limited search functionality
• Lack of data visualization tools within the platform to quickly glean insights
• Data quality inconsistencies across different datasets making comparative analysis challenging

Name:

Sofia Garcia

Age :

26

Gender :

Female

Occupation :

Data Journalist

Industry :

Media

Education :

Bachelors, Journalism

Preferred platforms

GOALS

• Discover compelling data stories from datos.gob.mx to create engaging and informative content for her audience
• Simplify complex datasets into easily understandable visualizations and infographics for news articles
• Increase engagement on social media by sharing data-driven insights about relevant social issues in Mexico

Frustrations

• Raw data format requiring extensive cleaning and preparation before it can be used for storytelling
• Limited access to historical data for trend analysis and comparisons over time
• Lack of a user-friendly interface to download and share data visualizations directly to social media

Name:

Carlos Mendez

Age :

45

Gender :

Male

Occupation :

Economics Professor

Industry :

Education

Education :

PhD, Economics

Preferred platforms

GOALS

• Download datasets from datos.gob.mx to use in his econometrics coursework and research projects
• Find relevant data to support his research on economic development and inequality in Mexico
• Share interesting datasets and data visualizations with his students to foster data literacy

Frustrations

• Limited metadata and documentation for some datasets making it difficult to understand the context and methodology
• Lack of integration with statistical software requiring manual data import and export
• Difficulty finding datasets that are updated regularly for time series analysis

Datos Abiertos MX Geographic and Demographic Insights

Geographic Insights: Datos Abiertos MX's primary market is Mexico, with a significant majority of users. The US and Canada represent smaller but notable user bases.

Demographic Insights: The platform appeals to a wide age range, with a higher concentration among 25-34 year olds. There is a slight preference for the platform among male users.

Datos Abiertos MX Socio-economic Profile

Household and Income Insights: The platform appeals to a range of household sizes, with a concentration among 3-4 person households. The income distribution of users suggests a diverse user base.

Educational and Employment Insights: The platform is primarily used by professionals and students, reflecting a highly educated user base. Full-time employees and students constitute the largest user groups.

Datos Abiertos MX Behavioral Insights

Interest-Based Insights: Users are interested in data science, government policy, economics, and public service, reflecting a focus on using data for social good.

Technology and Social Media Usage: Users primarily access the platform through desktops and Android devices. They are active on YouTube, Facebook, and Instagram for consuming and sharing information.

Datos Abiertos MX Top Competitors