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Khan Academy

Coursera

Top Marketing Channels

Khan Academy

  • Content Marketing
  • Examples: Educational videos, Practice exercises, Articles
  • Campaigns: Learn Anything for Free, Math for Everyone, Science & Engineering Content Launch
  • Social Media Marketing
  • Examples: YouTube channel, Facebook page, Twitter feed
  • Campaigns: Daily Math Problems, Khan Academy Tutorials Playlist, Student Success Stories
  • Email Marketing
  • Examples: Newsletter, Course updates, Donation appeals
  • Campaigns: Weekly Learning Digest, New Course Alerts, Support Free Education Campaign

Top Sales Channels

  • Direct Platform Access
  • Website, Mobile app, Learning dashboard
  • N/A
  • Educational Partnerships
  • School districts, Universities, Non-profit organizations
  • Classroom Integration Program, School-wide Adoption Initiative, Partner Content Collaboration
  • Philanthropy/Donations
  • Individual donors, Corporate sponsorships, Grants
  • Support Free Learning, Fund Our Mission, Back to School Giving

Gaussgang.com SWOT Analysis

Strengths

Extensive library of free educational content

Strong brand recognition and trust

Diverse subject offerings beyond just math/science

Weaknesses

Relies heavily on donations for funding

Less personalized learning paths compared to some competitors

May lack advanced features for specialized users

Opportunities

Expand into emerging STEM fields

Develop more interactive and gamified learning experiences

Partner with more educational institutions globally

Threats

Competition from paid platforms with advanced features

Sustaining donor engagement

Keeping content updated with evolving curricula

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