EdSights : Market and Competitor Analysis

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EdSights is a technology company that offers an AI-powered student engagement platform for higher education institutions. Their primary product is an Adaptive AI Persistence Framework that uses SMS text messaging to proactively engage students, identify potential challenges, and connect them with relevant resources. They aim to improve student retention and success by addressing issues like financial distress, academic engagement, wellness, and belonging.

Company : EdSights

Industry : Education TechnologyHigher EducationStudent Success

Major Markets

United States

Canada

United Kingdom

Key Competitors

Civitas Learning

Ellucian

Navigate by EAB

EdSights Key Value propositions

AI-Powered Engagement

Student Retention

Data-Driven Insights

Proactive Support

EdSights Latest news

Chatbots For Retention | Edsights | New York

EdSights uses text message chatbots to help universities collect non-cognitive data from students and increase retention.

EdSight Home Page

Interactive data portal for Connecticut's public districts, schools, and programs ... Learn more about Connecticut public school enrollment. ... Learn more about ...

Careers at EdSights

Remote or New York. Coming Soon! Check Out These Perks! On top of helping students succeed, EdSights employees today enjoy a number of amazing benefits, ...

EdSights | LinkedIn

Oct 27, 2021 ... http://www.edsights.io. External link for EdSights. Industry: Software Development. Company size: 11-50 employees. Headquarters: New York, New ...

EdSights SWOT Analysis

Strengths

AI-driven platform for personalized engagementFocus on student retention and successReal-time data and analytics for institutions

Weaknesses

Reliance on SMS messaging as primary communication channelPotential integration challenges with existing campus systemsDependence on higher education institutions' budgets

Opportunities

Expansion into international higher education marketsDevelopment of new features addressing emerging student needsPartnerships with other EdTech companies for enhanced offerings

Threats

Competition from established student information system providersEvolving student privacy concerns and data regulationsBudget cuts in higher education affecting technology adoption

Top Marketing Strategies for EdSights

Personalized User Onboarding

Personalized user onboarding will guide users through the EdSights platform, making it easier for administrators to learn and use its features. This will lead to faster adoption and increased user engagement, allowing them to see the value of EdSights and encourage more users to sign up.

Content-Specific Call-to-Action Optimization

By tailoring the call-to-action to each piece of content, EdSights can drive administrators to take the desired next step, whether it’s signing up for a free trial or booking a demo. This approach helps maximize conversion rates and guide administrators towards becoming paying customers.

Incentivized Onboarding Enhancement

Offering incentives like exclusive content or early access to new features can motivate administrators to complete the onboarding process. This will help ensure users get the most out of EdSights, fostering better product adoption and retention.

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EdSights User Persona

Name:

Dr. Sarah Chen

Age :

42

Gender :

Female

Occupation :

Vice President of Student Affairs

Industry :

Higher Education

Education :

Ed.D., Higher Education Leadership

Preferred platforms

GOALS

Increase student retention rates by 3% within the next academic year by implementing proactive support strategies
Secure funding for a new student success initiative focused on early intervention for at-risk students
Foster a campus culture that prioritizes student well-being and belonging by collaborating with faculty and staff across departments.

Frustrations

Struggling to identify students in need of support early enough to prevent dropouts
Facing resistance from faculty in adopting new technology or changing advising practices
Lack of comprehensive data to effectively track and measure the impact of student success initiatives.

Name:

David Garcia

Age :

35

Gender :

Male

Occupation :

Director of Retention

Industry :

Higher Education

Education :

M.Ed., College Student Development

Preferred platforms

GOALS

Develop and implement a data-driven early alert system to identify and support struggling students
Improve student engagement by leveraging technology and personalized communication strategies
Advocate for increased resources and support services for underrepresented student populations.

Frustrations

Dealing with data silos and integrating information from various campus systems to get a holistic view of student needs
Limited budget for investing in new technologies and student support initiatives
Balancing the need for personalized interventions with the challenge of managing a large student caseload.

Name:

Dr. Maria Rodriguez

Age :

50

Gender :

Female

Occupation :

Dean of Students

Industry :

Higher Education

Education :

Ph.D., Educational Psychology

Preferred platforms

GOALS

Create a more inclusive and supportive campus environment for first-generation and low-income students
Enhance collaboration between academic and student affairs departments to better address student needs
Implement a comprehensive student success assessment plan to measure the effectiveness of institutional initiatives and inform future improvements.

Frustrations

Facing pushback from faculty and staff resistant to change or skeptical of data-driven approaches
Limited resources and staffing to adequately address the diverse needs of the student population
Difficulty in measuring the long-term impact of student success programs and initiatives.

EdSights Geographic and Demographic Insights

Geographic Insights: EdSights' primary market is the United States, with a significant market share. Other potential markets include Canada, the UK, Australia, and Germany.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: EdSights' target audience consists mainly of females aged 35-44. There is a slightly higher preference among women for the product compared to men.

Age Distribution

Gender Distribution

EdSights Socio-economic Profile

Household and Income Insights: EdSights' target users typically belong to households of 3-4 members with medium income levels.

Educational and Employment Insights: The majority of EdSights' target users are highly educated professionals employed full-time, holding postgraduate degrees and working in higher education.

Households Size

Income Distribution

Education Level

Employment Status

EdSights Behavioral Insights

Interest-Based Insights: Target users show interest in higher education trends, edtech, student success research, data analytics, leadership development, and mentorship programs.

Technology and Social Media Usage: Users prefer LinkedIn, Youtube, and desktop devices. They also engage with Twitter and Facebook to a lesser extent.

Interests

Higher Education TrendsEducational TechnologyStudent Success ResearchData AnalyticsLeadership DevelopmentPolicy Change in EducationMentorship Programs

Device Breakdown

Social Media Usage

EdSights Top Competitors

Competitor	Estimated market share	Top domains
Civitas Learning	35%	Predictive Analytics, Student Success, Data Science
Ellucian	45%	Higher Education Software, Enterprise Resource Planning, Student Information Systems
Navigate by EAB	20%

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