EdSights Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

EAB

Civitas Learning

Top Marketing Channels

EAB

Content Marketing
Examples: White papers, Webinars, Blog posts
Campaigns: Higher Ed Trends Report, Enrollment Management Series, Student Success Playbook

Conferences & Events
Examples: CONNECT Annual Summit, Regional Workshops, Online Briefings
Campaigns: Future of Higher Ed Summit, Driving Student Outcomes, Enrollment Growth Strategies

Digital Advertising
Examples: LinkedIn Ads, Google Search Ads, Targeted display ads
Campaigns: Student Success Solutions Campaign, Enrollment Marketing Solutions, Data-Driven Decisions for Leaders

Direct Sales Team
Account Executives, Regional Sales Managers, Inside Sales Representatives
New Client Acquisition Program, Strategic Account Growth Initiative, Solution-Specific Outreach

Partnerships & Alliances
Technology partners, Consulting firms, Industry associations
Integrated Solutions Partnership, Collaborative Research Initiatives, Endorsed Vendor Program

Request for Proposal (RFP) Process
Formal RFP responses, Vendor presentations, Contract negotiations
RFP Response Optimization, Solution Demonstration Series, Partnership Proposal Development

Extensive research and data capabilities

Broad portfolio of services (enrollment

student success

operations)

Strong reputation and established relationships within higher education.

Can be perceived as high-cost

Solutions may require significant institutional change management

Slower to adapt to niche technology trends due to broad focus.

Expansion into new service areas (e.g.

workforce development)

Deeper integration of AI and machine learning into existing platforms

Growing demand for data-driven decision making in higher ed.

Increasing competition from specialized EdTech vendors

Budget constraints in higher education institutions

Data privacy regulations and compliance challenges.