Garfield Refining Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Midwest Refineries

Hoover & Strong

Top Marketing Channels

Midwest Refineries

Search Engine Marketing (SEM)
Examples: Google Ads for 'sell gold scrap', Bing Ads for 'refine platinum', SEO for 'precious metal refiners near me'
Campaigns: High-Value Scrap Keywords Campaign, Local Refiner Search Campaign, Dental Gold Refining Ads

Content Marketing/Blog
Examples: Blog post: 'Understanding Gold Purity', Article: 'How to Sell Dental Scrap Safely', Guide: 'Comparing Refiner Payouts'
Campaigns: Educate & Convert Series, Scrap Value Maximization Guide, Refiner Comparison Content

Social Media Marketing
Examples: Facebook ads targeting jewelers, LinkedIn posts for dental labs, YouTube videos demonstrating refining process
Campaigns: Jeweler Partnership Program, Dental Scrap Solutions Showcase, Transparent Refining Process Videos

Direct Sales/Account Management
Dedicated account managers for large commercial clients, In-person consultations for high-volume sellers, Phone consultations for new business inquiries
Commercial Client Onboarding Program, High-Volume Seller Retention Initiative, New Business Outreach Program

Online Quote & Submission System
Online form for scrap details and photo upload, Instant preliminary quote generator, Online shipping label request
Quick Quote Lead Generation, Digital Submission Convenience, Seamless Shipping Integration

Referral Programs
Jeweler-to-jeweler referral bonuses, Dental professional referral incentives, Customer loyalty program with referral rewards
Professional Referral Partnership, Dentist Network Program, Satisfied Customer Referrals

Established presence in precious metals refining

Likely strong relationships with commercial clients

Potentially competitive pricing models.

May lack transparency in pricing online

Website user experience might not be as modern as newer competitors

Limited public-facing marketing content beyond core service.

Expand digital marketing reach to individual sellers

Develop specialized refining services for niche markets

Form strategic partnerships with industry associations.

Fluctuations in global metal prices affecting margins

Increased competition from new online refiners

Negative online reviews impacting reputation.