Garfield Refining : Market and Competitor Analysis

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gardiant.com

www.garrisondental.com

Garfield Refining is a Philadelphia-based precious metal refinery established in 1892. They specialize in buying and refining gold, silver, platinum, and palladium, catering to a wide range of clients including jewelers, pawnbrokers, dentists, and individuals. They pride themselves on offering the highest industry payouts, quick turnaround times, and exceptional customer service.

Company : Garfield Refining

Industry : Precious Metal RefiningRecyclingMetals Industry

Major Markets

United States

Canada

United Kingdom

Key Competitors

Mid States Refinery

Reddington Refining

Ohio Valley Gold and Silver Refinery

Garfield Refining Key Value propositions

High Payouts

Fast Turnaround

Trust and Reliability

Exceptional Service

Garfield Refining Latest news

Garfield Refining: Gold Refinery & Precious Metal Scrap Refining

We will never share your email address. 810 East Cayuga St. Philadelphia, PA 19124. 800-523-0968 · [email protected].

Garfield Refining | LinkedIn

https://www.garfieldrefining.com. 7 · Like Comment Share · View organization page ... ClearChoice has been using Garfield Refining's top tier #DSO refining ...

Cremation Metal Recycling | Garfield Refining

FREQUENTLY ASKED QUESTIONS. Can't find an answer? Call us at (800) 523-0968 or email [email protected].

Garfield Refining on LinkedIn: No matter what industry you're in ...

Aug 19, 2020 ... https://www.garfieldrefining.com · 6 · Like Comment. Share. Copy; LinkedIn ... Garfield collaborates with crematories big and small to offer ...

Garfield Refining SWOT Analysis

Strengths

Established reputation since 1892Strong industry relationshipsFocus on customer satisfaction and transparency

Weaknesses

Limited online presenceGeographic concentration in PhiladelphiaReliance on traditional marketing methods

Opportunities

Expand online marketing effortsTarget new customer segments (e.g., e-waste recycling)Develop strategic partnerships for growth

Threats

Fluctuations in precious metal pricesIncreased competition from online buyersEconomic downturn impacting customer spending

Top Marketing Strategies for Garfield Refining

Content Marketing and SEO Optimization

Develop informative content about precious metal refining, investment, and industry trends. Optimize website for relevant keywords to attract organic traffic from potential sellers seeking trustworthy refineries.

Referral Programs and Partnerships

Implement a robust referral program incentivizing existing clients to recommend Garfield Refining. Partner with complementary businesses like jewelers and pawnbrokers to cross-promote services and reach a wider audience.

Targeted Advertising and Social Media Marketing

Utilize paid advertising on platforms frequented by potential clients, like LinkedIn and industry forums. Create engaging social media content showcasing expertise, client testimonials, and industry news to build brand awareness and trust.

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Garfield Refining User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Pawnbroker

Industry :

Pawn

Education :

High School Diploma

Preferred platforms

GOALS

Maximize profits by getting the best possible price for gold and silver items pawned by customers
Accurately assess the value of precious metals to make informed lending decisions and avoid potential losses
Build strong relationships with customers by offering fair prices and transparent transactions, ensuring repeat business and positive word-of-mouth referrals

Frustrations

Dealing with customers trying to pawn fake or low-quality precious metals, leading to potential financial losses
Accurately pricing items in a fluctuating precious metals market, ensuring profitability while remaining competitive
Managing inventory of pawned items and finding secure and reliable refining partners for liquidation

Name:

Susan Chen

Age :

32

Gender :

Female

Occupation :

Dentist

Industry :

Dental

Education :

Doctor of Dental Surgery (DDS)

Preferred platforms

GOALS

Find a trustworthy refinery to recycle dental scrap metal (gold crowns, bridges) for maximum return, reinvesting profits back into her practice
Streamline the process of collecting, storing, and shipping dental scrap metal, minimizing disruption to her busy practice schedule
Stay informed about current precious metal prices and refining options to make informed decisions about recycling dental scrap metal

Frustrations

Dealing with the hassle of storing and accumulating small amounts of dental scrap metal until she has a significant quantity for refining
Identifying a reputable and reliable refinery that offers competitive prices and transparent dealings
Understanding the complexities of different precious metal types and purity levels to ensure she receives a fair valuation for her scrap metal

Name:

Mark Anderson

Age :

58

Gender :

Male

Occupation :

Jeweler

Industry :

Jewelry

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Find a reliable refinery to process his scrap gold and silver, ensuring maximum return to reinvest in new materials and grow his business
Stay updated on industry trends and refining technologies to optimize his refining processes and maximize profits
Establish a long-term partnership with a trustworthy refinery that offers consistent quality, fair pricing, and prompt payment for his precious metal scrap

Frustrations

Facing fluctuations in the market prices of gold and silver, impacting his profit margins and requiring constant vigilance
Worrying about the security and insurance of his precious metal scrap during shipping and handling
Managing the time-consuming paperwork and documentation required for refining transactions, diverting his focus from his craft

Garfield Refining Geographic and Demographic Insights

Geographic Insights: Garfield Refining's primary market is the US, followed by Canada and the UK. Other potential markets include Australia and Germany.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: Garfield Refining's target audience consists of individuals aged 45 and above, predominantly male, suggesting experience and financial stability are key factors.

Age Distribution

Gender Distribution

Garfield Refining Socio-economic Profile

Household and Income Insights: Target users typically fall within medium to high income brackets and are part of households with 2-4 members, indicating financial capacity for precious metal assets.

Educational and Employment Insights: The majority of target users are employed full-time or are business owners with university or college-level education, signifying an established professional background.

Households Size

Income Distribution

Education Level

Employment Status

Garfield Refining Behavioral Insights

Interest-Based Insights: Target users show interest in luxury items, investing, and financial news, aligning with their interest in precious metals and estate sales.

Technology and Social Media Usage: They primarily use Facebook, YouTube, and Instagram for information, preferring desktop devices, indicating a preference for established platforms.

Interests

Jewelry makingLuxury watchesInvestingFinancial newsPrecious metalsEstate salesAntiques

Device Breakdown

Social Media Usage

Garfield Refining Top Competitors

Competitor	Estimated market share	Top domains
Mid States Refinery	25.5%	Precious Metal Refining, Gold and Silver Refining, Industrial Recycling
Reddington Refining	15%	Precious Metal Refining, Platinum and Palladium Refining, Assay Services
Ohio Valley Gold and Silver Refinery	20%	Gold and Silver Refining, Dental Scrap Refining, Jewelry Refining

gardiant.com

www.garrisondental.com

[email protected]