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GAMMA is a Dutch home improvement retail chain (a bouwmarkt, in Dutch) offering a wide range of products and services for home improvement and gardening needs. They provide tools, materials, and expert advice, with both online and physical store presences. GAMMA emphasizes DIY empowerment and project support for its customer base.
Company : GAMMA
Industry : Home ImprovementRetailDIY
GAMMA Key Value propositions
GAMMA Latest news
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GAMMA SWOT Analysis
Strengths
Wide product range catering to diverse needs.Strong online and physical store presence.Focus on DIY empowerment and project support.
Weaknesses
Dependence on the Dutch market.Competition from established international players.Potential price sensitivity among consumers.
Opportunities
Expansion into adjacent product categories.Enhancement of online services and e-commerce capabilities.Partnerships with local contractors and service providers.
Threats
Economic downturn impacting consumer spending on home improvement.Fluctuations in raw material prices and supply chain disruptions.Changing consumer preferences towards sustainability and eco-friendly products.
Top Marketing Strategies for GAMMA
GAMMA User Persona
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Preferred platforms
GOALS
Frustrations
GAMMA Geographic and Demographic Insights
Geographic Insights: GAMMA's primary market is the Netherlands, with a significant market share. However, there are potential opportunities in neighboring countries like Belgium and Germany.
Top Countries
Netherlands
90%
Belgium
5%
Germany
2%
France
1.5%
United Kingdom
1.5%
Demographic Insights: GAMMA's target audience leans towards millennials and Gen X, with a slightly higher male preference. However, they cater to a wide age range.
Age Distribution
Gender Distribution
GAMMA Socio-economic Profile
Household and Income Insights: GAMMA targets a broad income spectrum, primarily middle-income households, reflecting their diverse product range and pricing.
Educational and Employment Insights: GAMMA's customer base largely comprises employed individuals with a university or college degree, reflecting the DIY enthusiast demographic.
Households Size
Income Distribution
Education Level
Employment Status
GAMMA Behavioral Insights
Interest-Based Insights: GAMMA customers are interested in home decor, gardening, DIY projects, interior design, and home improvement, aligning with their product offerings.
Technology and Social Media Usage: GAMMA's target audience engages with social media platforms like YouTube, Instagram, and Facebook, primarily using desktops and mobile devices.
Interests
Device Breakdown
Social Media Usage
GAMMA Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Praxis | 25.5% | Home Improvement, Retail, DIY |
| Karwei | 20% | Home Improvement, Retail, DIY |
| Hornbach | 18.5% | Home Improvement, Retail, DIY |
