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GAMMA Target Audience
GAMMA targets individuals undertaking home improvement and gardening projects. This includes homeowners, renters, and DIY enthusiasts of all skill levels. Their wide assortment suggests they cater to a broad audience with diverse project needs.
User Segments
GAMMA Geographic Distribution
GAMMA's primary market is the Netherlands, with a significant market share. However, there are potential opportunities in neighboring countries like Belgium and Germany.
Top Countries
Netherlands
Belgium
Germany
France
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
GAMMA targets a broad income spectrum, primarily middle-income households, reflecting their diverse product range and pricing.
Employment Status
Income Distribution
Education Level
GAMMA Behavior Analysis
Behavior Profile
Device Breakdown
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