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Executive Summary

Game Day Communications is an award-winning brand experience and engagement activation agency founded by former ESPN Anchor Betsy Ross. They specialize in experiential marketing strategy, brand activation and staffing, photography and videography, media relations management, strategic and crisis communications, and social media content development and execution. Their demonstrated performance capabilities and talent leadership in these areas result in measurable and lasting outcome impressions for the brands they serve.

Industries

Marketing and Public RelationsExperiential MarketingEvent Planning

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Game Day Communications Top Products

Brand Positioning

Customer Sentiments

Game Day Communications Key Value Propositions

Brand Experience
Event Planning
Media Relations
Content Development

Game Day Communications SWOT Analysis

Strengths

Experienced Leadership

Diverse Service Portfolio

Strong Industry Connections

Weaknesses

Limited Geographic Reach

Dependence on Client Acquisition

Potential Vulnerability to Economic Downturns

Opportunities

Expansion into New Markets

Development of Innovative Service Offerings

Strategic Partnerships and Acquisitions

Threats

Competition from Larger Agencies

Evolving Consumer Preferences

Economic Instability

Game Day Communications operates in the marketing and public relations industry. They specialize in experiential marketing, brand activations, and event planning. Their services cater to businesses looking to enhance brand experience and engagement.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Game Day Communications Target Audience

View Details

Geographic Insights

Game Day Communications primarily targets the US market, with a significant 90% focus, followed by Canada and a minor presence in the UK, Germany, and Australia.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

2% market share

Germany flag

Germany

1.5% market share

Australia flag

Australia

1.5% market share

Game Day Communications Audience Segments

Game Day Communications targets companies and brands looking for experiential marketing, event planning, media relations, and brand activation services. They work with clients across various industries, including sports, entertainment, food and beverage, and consumer goods. Their target audience values brand experience, engagement, and measurable results for their marketing campaigns.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Game Day Communications

Content Marketing & Influencer Partnerships

Develop high-quality content showcasing successful brand activations and client testimonials. Partner with relevant influencers in the sports, entertainment, and consumer goods industries to amplify reach and credibility. This strategy will attract potential clients by showcasing expertise and build trust through influencer endorsements.

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Targeted Digital Advertising & SEO Optimization

Implement targeted digital advertising campaigns on platforms like LinkedIn and Google Ads to reach marketing and brand managers. Optimize website and online presence with relevant keywords to enhance organic search visibility. This strategy will increase brand awareness among the target audience and generate qualified leads through efficient advertising and search engine optimization.

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Local Events & Community Engagement

Organize and sponsor local events, workshops, and networking opportunities related to experiential marketing. Partner with local businesses and organizations to expand reach within Cincinnati and surrounding areas. This strategy will build local reputation, generate leads, and foster relationships with potential clients within the primary area of operation.

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