Game Day Communications : Market and Competitor Analysis

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www.gamechanger.studio/

gamesight.io

Game Day Communications is an award-winning brand experience and engagement activation agency founded by former ESPN Anchor Betsy Ross. They specialize in experiential marketing strategy, brand activation and staffing, photography and videography, media relations management, strategic and crisis communications, and social media content development and execution. Their demonstrated performance capabilities and talent leadership in these areas result in measurable and lasting outcome impressions for the brands they serve.

Company : Game Day Communications

Industry : Marketing and Public RelationsExperiential MarketingEvent Planning

Major Markets

United States

Canada

United Kingdom

Key Competitors

Roush Media

Marketing Leverage

Sparker Creative

Game Day Communications Key Value propositions

Brand Experience

Event Planning

Media Relations

Content Development

Game Day Communications Latest news

Frisch's Award — GAME DAY COMMUNICATIONS

“Our two-sentence pitch became breaking news among TV stations and the daily newspaper. ... gamedaypr.com. Hours. ABOUTBETSY ROSS MEDIACASE STUDIESCONTACT ...

Game Day | Cincinnati OH

Game Day, Cincinnati. 1368 likes · 1 talking about this. Check out our new web site at www.gamedaypr ... Big news this week, as America's River Roots rolls ...

Jackie — GAME DAY COMMUNICATIONS

Jackie Reau. CEO [email protected] ... What's on top of your Bucket List? I just finished visiting all 30 Major League Baseball parks so I'm working on a new ...

COVID-19 Response Plan Outline - Sports ETA

Mar 13, 2020 ... For more information, visit GameDayPR.com. For important updates related to Sports ETA upcoming events, click here. Contact: Jackie Reau ...

Game Day Communications SWOT Analysis

Strengths

Experienced LeadershipDiverse Service PortfolioStrong Industry Connections

Weaknesses

Limited Geographic ReachDependence on Client AcquisitionPotential Vulnerability to Economic Downturns

Opportunities

Expansion into New MarketsDevelopment of Innovative Service OfferingsStrategic Partnerships and Acquisitions

Threats

Competition from Larger AgenciesEvolving Consumer PreferencesEconomic Instability

Top Marketing Strategies for Game Day Communications

Content Marketing & Influencer Partnerships

Develop high-quality content showcasing successful brand activations and client testimonials. Partner with relevant influencers in the sports, entertainment, and consumer goods industries to amplify reach and credibility. This strategy will attract potential clients by showcasing expertise and build trust through influencer endorsements.

Targeted Digital Advertising & SEO Optimization

Implement targeted digital advertising campaigns on platforms like LinkedIn and Google Ads to reach marketing and brand managers. Optimize website and online presence with relevant keywords to enhance organic search visibility. This strategy will increase brand awareness among the target audience and generate qualified leads through efficient advertising and search engine optimization.

Local Events & Community Engagement

Organize and sponsor local events, workshops, and networking opportunities related to experiential marketing. Partner with local businesses and organizations to expand reach within Cincinnati and surrounding areas. This strategy will build local reputation, generate leads, and foster relationships with potential clients within the primary area of operation.

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Game Day Communications User Persona

Name:

Emily Carter

Age :

34

Gender :

Female

Occupation :

Marketing Director

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among target demographics through innovative and experiential marketing campaigns
Drive sales and market share by creating memorable brand experiences that resonate with consumers and foster brand loyalty
Secure additional marketing budget by demonstrating a strong return on investment (ROI) from experiential marketing initiatives

Frustrations

Struggling to break through the clutter of traditional advertising and capture the attention of desensitized consumers
Facing challenges in accurately measuring the impact and ROI of experiential marketing campaigns
Coordinating with multiple vendors and agencies, leading to communication gaps and logistical headaches

Name:

Mark Johnson

Age :

42

Gender :

Male

Occupation :

Brand Manager

Industry :

Food and Beverage

Education :

Bachelor of Science, Business Administration

Preferred platforms

GOALS

Launch a new product into the market with a high-impact experiential marketing campaign that generates buzz and excitement
Strengthen the brand's emotional connection with consumers through immersive and shareable experiences
Elevate the brand's image and position it as an innovator within its industry through cutting-edge activations and events

Frustrations

Encountering resistance from senior management who may not fully understand or appreciate the value of experiential marketing
Managing tight deadlines and budget constraints while trying to execute complex and logistically challenging events
Measuring the long-term impact of experiential marketing campaigns on brand perception and customer lifetime value

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Entertainment

Education :

Bachelor of Arts, Communication

Preferred platforms

GOALS

Drive ticket sales and attendance for upcoming events and experiences through targeted and engaging social media campaigns
Create a strong and consistent brand identity across all online and offline touchpoints to enhance brand recognition
Increase website traffic and online engagement through compelling content and interactive experiences

Frustrations

Staying up-to-date with the latest social media trends and algorithms to ensure maximum reach and engagement
Managing a high volume of social media inquiries and messages while maintaining a positive and responsive online presence
Demonstrating the value of social media marketing efforts and securing additional budget for future campaigns

Game Day Communications Geographic and Demographic Insights

Geographic Insights: Game Day Communications primarily targets the US market, with a significant 90% focus, followed by Canada and a minor presence in the UK, Germany, and Australia.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Australia
1.5%

Demographic Insights: Game Day Communications' target audience comprises mainly females aged 25-44, reflecting a higher engagement in marketing and brand-related decisions.

Age Distribution

Gender Distribution

Game Day Communications Socio-economic Profile

Household and Income Insights: The target audience mostly falls in the medium-income bracket with an average household size of 2-4 members, indicating established professionals.

Educational and Employment Insights: The majority of target users are employed full-time with University or College-level education, highlighting their professional background.

Households Size

Income Distribution

Education Level

Employment Status

Game Day Communications Behavioral Insights

Interest-Based Insights: Game Day Communications' target audience shows strong interest in marketing, advertising, PR, and event planning across sports, entertainment, food, and beverage sectors.

Technology and Social Media Usage: The audience is highly active on LinkedIn, YouTube, Twitter, and Facebook, primarily accessing these platforms through desktop devices.

Interests

MarketingAdvertisingPublic RelationsEvent PlanningSportsEntertainmentFood and Beverage

Device Breakdown

Social Media Usage

Game Day Communications Top Competitors

Competitor	Estimated market share	Top domains
Roush Media	35%	Media Production, Digital Marketing, Public Relations
Marketing Leverage	25%	Market Research, Brand Strategy, Digital Marketing
Sparker Creative	15%	Creative Design, Web Development, Social Media Marketing

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