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The Daily News Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Teacher

Education: Master's Degree

Age: 45

Gender: Male

Occupation: Healthcare Administrator

Education: Bachelor's Degree

Age: 39

Gender: Female

Occupation: City Planner

Education: Master's Degree

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree
Industry: Education
Channels: FacebookYouTubeNextdoor

Goals

  • Staying informed about local government decisions affecting the community
  • Finding engaging local events and activities to participate in
  • Connecting with former colleagues and staying socially active within the community.

Pain Points

  • Difficulty navigating complex digital platforms for local news
  • Lack of comprehensive information on all community events in one place
  • Concerns about misinformation and unverified news sources online.

The Daily News Geographic Distribution

Primarily serving Galveston, Texas, and surrounding areas, with a significant user base in the US, and smaller reach into Canada, UK, Mexico, and Australia due to gift subscriptions.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

0.8%
Mexico flag

Mexico

0.5%
Australia flag

Australia

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Medium-income households of 2-4 people are primary users, reflecting stable local families. Single-person and larger households also engage.

Employment Status

Income Distribution

Education Level

The Daily News Behavior Analysis

Behavior Profile

Local News Consumption
Community Engagement
Online Subscriptions
Interactive Content
Social Media Usage
Facebook
YouTube
Desktop Access
Mobile Access
Local Events
Texas History
Coastal Living
Outdoor Activities
Family Activities
Dining Out
Local Business Support
Civic Discourse
Online Forums
Ad Blocking

Device Breakdown

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