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The Daily News Target Audience
User Segments
Age: 58
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Bachelor's Degree
Age: 39
Gender: Female
Occupation: City Planner
Education: Master's Degree
Eleanor Vance
Goals
- Staying informed about local government decisions affecting the community
- Finding engaging local events and activities to participate in
- Connecting with former colleagues and staying socially active within the community.
Pain Points
- Difficulty navigating complex digital platforms for local news
- Lack of comprehensive information on all community events in one place
- Concerns about misinformation and unverified news sources online.
The Daily News Geographic Distribution
Primarily serving Galveston, Texas, and surrounding areas, with a significant user base in the US, and smaller reach into Canada, UK, Mexico, and Australia due to gift subscriptions.
Top Countries
United States
Canada
United Kingdom
Mexico
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Medium-income households of 2-4 people are primary users, reflecting stable local families. Single-person and larger households also engage.
Employment Status
Income Distribution
Education Level
The Daily News Behavior Analysis
Behavior Profile
Device Breakdown
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