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Fur Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree

Age: 24

Gender: Female

Occupation: Graphic Designer

Education: Associate Degree

Age: 32

Gender: Female

Occupation: Boutique Manager

Education: Bachelor's Degree

Ava, The Wellness Enthusiast

Ava, The Wellness Enthusiast

Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree
Industry: Healthcare
Channels: InstagramTikTokYouTube

Goals

  • Maintain healthy, smooth skin free from irritation and ingrown hairs
  • Discover new, effective skincare products that align with natural and clean beauty trends
  • Share her positive experiences and recommendations with her online community.

Pain Points

  • Finding truly effective solutions for persistent skin concerns like KP and dark spots
  • The high cost of quality skincare products that deliver on their promises
  • Juggling a demanding healthcare career with a consistent self-care routine.

Fur Geographic Distribution

Fur primarily targets North American markets, with significant presence in the US. Smaller shares are observed in key European and Oceanic countries, indicating room for international expansion.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Fur's target consumers often live in smaller households and possess medium to high disposable incomes, reflecting a willingness to invest in premium self-care.

Employment Status

Income Distribution

Education Level

Fur Behavior Analysis

Behavior Profile

Health-conscious
Skincare Proactive
Intimate Care
Ingrown Hair Concerns
Razor Burn Issues
KP Concerns
Dark Spots
Online Reviews
Influencer-driven
Instagram Active
TikTok User
Seeking Specialized Solutions
Wellness Trends
Self-care
Convenience Seeking
Value Conscious (Kits)
Scientifically-backed
Educated Purchases
Body Hair Management
Open to Taboo Topics

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