Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Wix
Squarespace
WordPress.com
Top Marketing Channels
Wix
- Content Marketing
- Examples: Wix Blog, Wix YouTube tutorials, Success Stories/Case Studies
- Campaigns: Wix SEO Wiz, How to build a website, Grow Your Business Online
- Social Media Marketing
- Examples: Facebook Ads, Instagram Influencer Partnerships, LinkedIn Business Pages
- Campaigns: Wix Creator's Showcase, Design a Website in Minutes, Small Business Spotlight
- Paid Search Advertising
- Examples: Google Ads (keywords: 'website builder', 'create a free website'), Bing Ads, Display Network Ads
- Campaigns: Wix Free Website Builder, Wix E-commerce Solution, Get Online Today
Top Sales Channels
- Freemium Model/Direct Sales
- Free website builder plan, Premium plan upgrades, Domain purchase integration
- Start Your Free Website, Upgrade to Premium, Connect Your Custom Domain
- Affiliate Marketing
- Affiliate program for bloggers/influencers, Referral bonuses, Partner networks
- Wix Affiliate Program, Refer and Earn, Partner with Wix
- Partnerships/Integrations
- Wix App Market, Third-party service integrations (e.g., payment gateways, marketing tools), Designer network
- Expand Your Website with Apps, Wix Marketplace for Designers, Build a Professional Website
Fraction Ltd. SWOT Analysis
Strengths
User-friendly drag-and-drop interface
extensive template library
strong brand recognition
integrated app market.
Weaknesses
Limited design flexibility for advanced users
website transfer limitations
potential for slower site speed with heavy content.
Opportunities
Expanding into niche markets with specialized templates
enhancing AI-powered design tools
growing e-commerce capabilities.
Threats
Intense competition from other website builders
evolving SEO requirements
user reliance on external tools for advanced features.
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