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Executive Summary

Fraction Ltd is a consultancy firm that helps global businesses unlock growth through data-driven insights and disruptive strategies. They work with clients in the retail, consumer goods, and financial services sectors, offering bespoke solutions based on a deep understanding of consumer behavior and market trends. Fraction Ltd. prides itself on its unconventional approach, acting as an extension of the client's team to implement and measure the success of its strategies.

Industries

ConsultancyData AnalyticsGrowth Strategy

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Fraction Ltd Top Products

Brand Positioning

Customer Sentiments

Fraction Ltd Key Value Propositions

Data-Driven Insights
Growth Strategy
Retail & Consumer Goods
Financial Services

Fraction Ltd SWOT Analysis

Strengths

Data-driven approach to growth

Expertise in retail, consumer goods, and financial services

Focus on innovation and disruption

Weaknesses

Potential lack of brand awareness compared to established consulting giants

Dependence on data quality and interpretation

Possible challenges in scaling bespoke solutions

Opportunities

Expansion into new geographical markets

Development of industry-specific solutions

Strategic partnerships with technology providers

Threats

Intense competition in the consulting industry

Economic downturn impacting client budgets

Rapid technological advancements requiring constant adaptation

Fraction Ltd operates within the consultancy industry, specifically specializing in growth strategy, data analysis, and business transformation. They primarily serve clients in the retail, consumer goods, and financial services industries, helping these companies navigate complex markets and achieve sustainable growth.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Fraction Ltd Target Audience

View Details

Geographic Insights

Fraction Ltd.'s primary markets are the US and UK, commanding 60% of the user base. Germany follows with 15%, indicating a strong European presence.

Top Countries

United States flag

United States

35% market share

United Kingdom flag

United Kingdom

25% market share

Germany flag

Germany

15% market share

China flag

China

10% market share

Japan flag

Japan

5% market share

Fraction Ltd Audience Segments

Fraction Ltd's target audience consists of large, global companies in the retail, consumer goods, and financial services industries. These companies likely have complex data sets and are looking for ways to leverage this data for growth. Fraction Ltd. specifically targets businesses seeking strategic guidance and innovative solutions tailored to their unique needs.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Fraction Ltd

Personalized User Onboarding

This strategy ensures new clients are guided through the value proposition of Fraction Ltd., enhancing their understanding of how data-driven insights can unlock growth. It fosters trust and builds confidence in the consultancy's capabilities, increasing the likelihood of long-term partnerships.

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Interactive ROI Calculator

This tool empowers potential clients to quantify the potential value of engaging with Fraction Ltd. by calculating the return on investment for their unique business needs, making the decision to partner with the consultancy more compelling and data-driven.

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Ego-Driven Copywriting

By crafting marketing materials that appeal to the ambitions and desire for success of C-level executives, this strategy resonates with the target audience's desire for impactful solutions. This approach highlights Fraction Ltd.'s ability to deliver exceptional growth outcomes, solidifying their position as a trusted partner.

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