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Fraction Ltd

Fraction Ltd is a consultancy firm that helps global businesses unlock growth through data-driven insights and disruptive strategies. They work with clients in the retail, consumer goods, and financial services sectors, offering bespoke solutions based on a deep understanding of consumer behavior and market trends. Fraction Ltd. prides itself on its unconventional approach, acting as an extension of the client's team to implement and measure the success of its strategies.

Company : Fraction Ltd

Industry : ConsultancyData AnalyticsGrowth Strategy

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Key Competitors

McKinsey & Company
Boston Consulting Group (BCG)
Bain & Company

Fraction Ltd Key Value propositions

Data-Driven Insights
Growth Strategy
Retail & Consumer Goods
Financial Services

Fraction Ltd SWOT Analysis

Strengths

Data-driven approach to growthExpertise in retail, consumer goods, and financial servicesFocus on innovation and disruption

Weaknesses

Potential lack of brand awareness compared to established consulting giantsDependence on data quality and interpretationPossible challenges in scaling bespoke solutions

Opportunities

Expansion into new geographical marketsDevelopment of industry-specific solutionsStrategic partnerships with technology providers

Threats

Intense competition in the consulting industryEconomic downturn impacting client budgetsRapid technological advancements requiring constant adaptation

Top Marketing Strategies for Fraction Ltd

Personalized User Onboarding

This strategy ensures new clients are guided through the value proposition of Fraction Ltd., enhancing their understanding of how data-driven insights can unlock growth. It fosters trust and builds confidence in the consultancy's capabilities, increasing the likelihood of long-term partnerships.

Interactive ROI Calculator

This tool empowers potential clients to quantify the potential value of engaging with Fraction Ltd. by calculating the return on investment for their unique business needs, making the decision to partner with the consultancy more compelling and data-driven.

Ego-Driven Copywriting

By crafting marketing materials that appeal to the ambitions and desire for success of C-level executives, this strategy resonates with the target audience's desire for impactful solutions. This approach highlights Fraction Ltd.'s ability to deliver exceptional growth outcomes, solidifying their position as a trusted partner.

Apply these strategies to your business with just one-click at Waxwing.ai

Fraction Ltd User Persona

Fraction Ltd Geographic and Demographic Insights

Geographic Insights: Fraction Ltd.'s primary markets are the US and UK, commanding 60% of the user base. Germany follows with 15%, indicating a strong European presence.

Top Countries

  • United States flag

    United States

    35%

  • United Kingdom flag

    United Kingdom

    25%

  • Germany flag

    Germany

    15%

  • China flag

    China

    10%

  • Japan flag

    Japan

    5%

Demographic Insights: Fraction Ltd. primarily targets users aged 35-64, representing 78% of their user base. Men are more likely to use their services, holding a 20% higher share than women.

Age Distribution

Gender Distribution

Fraction Ltd Socio-economic Profile

Household and Income Insights: Fraction Ltd.'s target audience comprises individuals from households of 3-4 members, suggesting established professionals. The majority fall within the high-income bracket.

Educational and Employment Insights: The majority of target users are highly educated, holding postgraduate degrees and are employed full-time, indicating senior professionals.

Households Size

Income Distribution

Education Level

Employment Status

Fraction Ltd Behavioral Insights

Interest-Based Insights: The target audience shows interest in high-end leisure activities, technology, business, and finance, aligning with their affluent profiles.

Technology and Social Media Usage: Users predominantly access services through desktops and engage heavily on professional platforms like LinkedIn, reflecting their business focus.

Interests

GolfLuxury TravelFine DiningTechnology TrendsBusiness NewsGlobal EconomicsInvestment Strategies

Device Breakdown

Social Media Usage

Fraction Ltd Top Competitors

Competitor
Estimated market share
Top domains
McKinsey & Company35.5%Management Consulting, Strategy Consulting, Digital Transformation
Boston Consulting Group (BCG)28.4%Management Consulting, Business Strategy, Corporate Development
Bain & Company21.1%Management Consulting, Private Equity, Customer Experience

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