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ThoughtWorks

EPAM Systems

Globant

Top Marketing Channels

ThoughtWorks

  • Content Marketing (Thought Leadership)
  • Examples: White papers, Blog posts, Webinars
  • Campaigns: Future of Tech Series, Agile Transformation Insights, Digital Platform Strategy
  • Digital Advertising
  • Examples: LinkedIn Ads, Google Search Ads, Industry-specific ad networks
  • Campaigns: Innovate with ThoughtWorks, Digital Transformation Partner, Build the Future with Agile
  • Social Media Marketing
  • Examples: LinkedIn company page, Twitter, YouTube channel
  • Campaigns: #ThoughtWorksLife, Client Success Stories, Tech Trends & Insights

Top Sales Channels

  • Direct Sales (Enterprise)
  • Client relationship managers, Dedicated account teams, Strategic partnerships
  • Strategic Account Growth Program, Enterprise Solution Onboarding, Partner Co-selling Initiatives
  • Consultative Selling
  • Expert consultations, Discovery workshops, Solution design sessions
  • Digital Maturity Assessment, Innovation Workshop Series, Custom Solution Blueprint
  • Referral Programs
  • Client referrals, Industry influencer referrals, Employee referral incentives
  • Client Advocacy Program, Ecosystem Partner Referral, ThoughtWorkers Connect

Foundry Interactive SWOT Analysis

Strengths

Strong global brand recognition

Deep expertise in agile development and digital transformation

Reputable thought leadership in the industry.

Weaknesses

High cost of services compared to some competitors

Perceived as overly academic or theoretical by some clients

May not be as competitive for smaller projects.

Opportunities

Growing demand for digital transformation services

Expansion into new emerging technologies like AI/ML

Increased focus on ethical tech and responsible AI.

Threats

Intense competition from large consulting firms and niche players

Rapid technological changes requiring continuous upskilling

Economic downturn impacting client IT budgets.

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