Forsyth Barnes : Market and Competitor Analysis

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www.forshaw.com

www.fort-companies.com

Forsyth Barnes is a global talent partner specializing in executive recruitment across various sectors, including eTail, FinTech, and Sports & Entertainment. They differentiate themselves through a tailored approach, leveraging AI and technology to identify and connect with top talent while emphasizing employee recognition and world-class incentives. Founded in 2016 by Roheel Ahmad and Scott Parsons, the company has experienced significant organic growth and prides itself on its EPIC values: Excellence, Pioneering, Integrity, and Commitment.

Company : Forsyth Barnes

Industry : Talent AcquisitionExecutive SearchRecruitment

Major Markets

United Kingdom

United States

Germany

Key Competitors

La Fosse

Egon Zehnder

Spenser Stuart

Forsyth Barnes Key Value propositions

Tailored Recruitment Solutions

AI and Technology Driven

Global Talent Network

Industry Specialization

Forsyth Barnes Latest news

Job Board | Forsyth Barnes

Title: Director Of Premium Sales Location: New York Area Salary: $100,000- $115,000 + commission + bonus Contact: [email protected] Brief Overview: ...

Forsyth Barnes | LinkedIn

e: [email protected] #deib #dei #diversity #inclusiveworkplace ... Big News! Forsyth Barnes is a finalist for the Most Effective Back Office ...

FinTech | A Top UK Technology Recruiter | Forsyth Barnes

Title: Senior Data Engineer Location: London (Hybrid) Salary: £100,000 Industry: FinTech Contact: [email protected] Brief Overview: As the pace of ...

Forsyth Barnes (@forsythbarnes) • Instagram photos and videos

London | New York City | Nottingham. 17 Dominion Street, London, United Kingdom EC2M 2EF. www.forsythbarnes.com + ...

Forsyth Barnes SWOT Analysis

Strengths

Specialization in high-growth sectors (eTail, FinTech, Sports & Entertainment).Leveraging AI and technology for talent acquisition.Focus on employee recognition and world-class incentives.

Weaknesses

Relatively young company (founded in 2016) compared to established competitors.Information on pricing and subscription models not readily available.Primary location in London could limit reach to certain global markets.

Opportunities

Expand service offerings to new sectors experiencing digital transformation.Develop strategic partnerships with industry leaders and organizations.Leverage online platforms and social media for enhanced brand visibility and candidate reach.

Threats

Competition from established global recruitment agencies.Economic downturns impacting hiring budgets and recruitment needs.Rapid technological advancements requiring continuous adaptation and innovation.

Top Marketing Strategies for Forsyth Barnes

Content Marketing and Thought Leadership

Establish Forsyth Barnes as a thought leader in the recruitment space by creating valuable content for their target audience. This strategy will attract potential clients and position them as experts in the industry.

Strategic Partnerships and Alliances

Collaborate with key players in the eTail, FinTech, and Sports & Entertainment sectors to expand their reach and access a wider pool of potential clients. This strategy will increase brand visibility and generate new business opportunities.

Leverage AI and Technology for Recruitment Efficiency

Further enhance their AI-powered recruitment platform to streamline the hiring process and provide superior candidate experiences. This strategy will attract top talent and improve client satisfaction.

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Forsyth Barnes User Persona

Name:

Sarah Chen

Age :

38

Gender :

Female

Occupation :

Head of Talent Acquisition

Industry :

FinTech

Education :

Master's Degree, Human Resource Management

Preferred platforms

GOALS

Attract and secure top-tier data science talent to drive innovation and competitive advantage in AI-powered financial solutions
Build a high-performing and diverse engineering team to support rapid product development and expansion into new markets
Foster a culture of learning and development within the tech team to retain top talent and attract future leaders

Frustrations

Lengthy time-to-fill for critical technical roles impacting project timelines and product launches
Lack of diversity in candidate pool for senior tech positions limiting perspectives and innovation
Difficulty retaining top tech talent due to competitive job market and high demand for specialized skills

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

VP of Human Resources

Industry :

eTail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Recruit experienced e-commerce professionals to optimize online platforms and enhance customer experience for increased sales and brand loyalty
Develop a robust leadership pipeline within the marketing and digital departments to support ambitious growth plans and international expansion
Implement innovative talent acquisition strategies to attract and engage with digital natives and future leaders in the eTail space

Frustrations

High competition for experienced e-commerce professionals driving up salary expectations and counter-offer scenarios
Difficulty finding candidates with the right balance of technical expertise and creative vision for digital marketing roles
Maintaining a strong employer brand to stand out in a crowded e-commerce job market and attract top talent

Name:

Emily Jones

Age :

32

Gender :

Female

Occupation :

Talent Manager

Industry :

Sports & Entertainment

Education :

Master's Degree, Sports Management

Preferred platforms

GOALS

Identify and recruit emerging talent in esports and gaming to build a competitive roster and engage with a younger, digitally-savvy fanbase
Secure experienced marketing and partnerships professionals to maximize brand exposure, secure lucrative sponsorships, and drive revenue growth
Develop a comprehensive diversity and inclusion strategy to attract talent and fans from underrepresented backgrounds within the esports community

Frustrations

Lack of standardized recruitment processes and talent evaluation metrics within the rapidly evolving esports industry
Difficulty attracting and retaining experienced professionals from traditional sports and entertainment sectors to the esports space
Managing the expectations and career aspirations of young, ambitious esports athletes and content creators

Forsyth Barnes Geographic and Demographic Insights

Geographic Insights: Forsyth Barnes' primary market is the UK, followed by the US. The remaining market share is distributed across Germany, Singapore and Australia, highlighting their global presence.

Top Countries

United Kingdom
40%
United States
30%
Germany
10%
Singapore
10%
Australia
10%

Demographic Insights: Forsyth Barnes primarily targets professionals aged 35-44, reflecting their focus on mid to executive-level roles. Men slightly outnumber women in their target demographic.

Age Distribution

Gender Distribution

Forsyth Barnes Socio-economic Profile

Household and Income Insights: The majority of target users are in households of 3-4 people and fall within the high-income bracket, aligning with their focus on experienced professionals.

Educational and Employment Insights: Over 80% of the target users are employed full-time and a significant majority hold a postgraduate degree, highlighting their focus on highly educated professionals.

Households Size

Income Distribution

Education Level

Employment Status

Forsyth Barnes Behavioral Insights

Interest-Based Insights: Target users are interested in business and technology trends, reflecting their industries. They also follow financial markets, sports, and leadership development.

Technology and Social Media Usage: Target users primarily use LinkedIn and YouTube, with moderate engagement on Facebook and Twitter. Desktop usage dominates, suggesting a work-oriented focus.

Interests

business newstechnology trendsdigital marketingfinancial marketssports updatesleadership developmentexecutive networking

Device Breakdown

Social Media Usage

Forsyth Barnes Top Competitors

Competitor	Estimated market share	Top domains
La Fosse	20%	Tech, Digital, Financial Services
Egon Zehnder	30%	Leadership Consulting, Executive Assessment, Board Consulting
Spenser Stuart	25%	Executive Search, Board & CEO Advisory, Leadership Assessment

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