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Forsyth Barnes Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Chief Technology Officer

Education: Master's Degree, Computer Science

Age: 48

Gender: Male

Occupation: Head of E-commerce

Education: Master's Degree, Business Administration

Age: 39

Gender: Female

Occupation: Director of Human Resources

Education: Master's Degree, Human Resources Management

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Chief Technology Officer
Education: Master's Degree, Computer Science
Industry: FinTech
Channels: LinkedInYouTubeX

Goals

  • Successfully lead the digital transformation of the company and integrate cutting-edge technologies to gain a competitive edge
  • Recruit and retain top-tier tech talent to build high-performing engineering teams
  • Drive innovation in product development to meet evolving customer demands and market trends.

Pain Points

  • Difficulty in sourcing highly specialized tech talent in a competitive market
  • Managing rapid technological changes while ensuring system stability and security
  • Balancing budget constraints with the need for continuous investment in new technologies.

Forsyth Barnes Geographic Distribution

Primarily focused on UK and USA markets, with a growing global reach in Europe, Canada, and Australia, reflecting their global talent partner claim.

Top Countries

United Kingdom flag

United Kingdom

45%
United States flag

United States

30%
Germany flag

Germany

5%
Canada flag

Canada

3%
Australia flag

Australia

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households, suggesting established families, and are high-income earners reflecting their executive roles.

Employment Status

Income Distribution

Education Level

Forsyth Barnes Behavior Analysis

Behavior Profile

Seeking Top-tier Talent
Value Transparency
Timely Delivery
Market Insights
Post-placement Care
AI and Technology Adoption
Disrupting Recruitment Industry
Prioritize Quality Hires
Strategic Hires
Utilize LinkedIn
Utilize YouTube
Utilize Twitter
Desktop Device Usage
Interest in Business Innovation
Interest in Technology Trends
Interest in Leadership Development
Interest in Economic News
Interest in Digital Transformation
Focus on Cultural Fit
Demand for Efficient Processes

Device Breakdown

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